Beauty Advisor

Ulta Beauty
Dothan, AL

Job Opportunity At Ulta Beauty

Experience a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiencesfor true beauty enthusiasts. At Ulta Beauty, we're transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.

If you seek greater purposea place of vision, mission, and lived valueswhere voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.

General Summary & Scope

The Beauty Advisor (BA) is responsible for providing an exceptional experience for all Ulta Beauty guests by engaging each guest to determine their individual needs, conducting cashier tasks, keeping fixtures stocked with merchandise, maintaining overall store cleanliness and completing tasks as assigned. The BA supports the leadership team through a focus on performance (service/retail sales and in-store events), people (guest service), and process (operating procedures and compliance standards). This position requires a passion for the beauty industry, exceptional guest service, and the aptitude to learn and communicate product knowledge.

Principal Duties & Responsibilities (*Essential Job Functions)

The BA is a champion of Ulta Beauty's mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):

Performance

  • Contribute to meeting or exceeding the store's goals related to retail and service sales, guest loyalty (including credit), omni-channel sales, and retail shrink as set by Ulta Beauty for the store.
  • Ensure that each guest receives exceptional service by providing a guest-friendly environment, which includes greeting and engaging each guest entering the store, personalizing service to their needs, answering questions about products and services, informing guests about promotions and sales, and recommending complementary Ulta Beauty products and/or services.
  • Courteously handle customer service, sales, refunds, and exchanges and assist with on-line orders.
  • Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and the guest service experience.
  • Book appointments for and support the execution of services and in-store events that deliver an unrivaled guest experience while delivering on sales goals.
  • Take the initiative to stay informed regarding new and existing products and services during work time and be knowledgeable about the ingredients and benefits of these products and services to better serve guests.
  • Maintain prompt, regular attendance.

People

  • Contribute to an inclusive environment that supports teammates, peers, and the internal and external guests served.
  • Share the benefits of the guest loyalty program, including credit and the Ulta Beauty app, with guests on the salesfloor and when prompted by Ulta Beauty's systems.
  • Collaborate with managers and associates throughout the store to help grow the business.
  • Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.

Process

  • Be knowledgeable of and ensure compliance with Ulta Beauty's policies, procedures, and standards.
  • Adhere to Ulta Beauty's dress code.
  • Drive sales by keeping assigned work area replenished, signed and faced, and ensuring testers are available.
  • Maintain outstanding store standards and overall store cleanliness including salesfloor, restrooms, cashwrap, backroom, and break area.
  • Participate in completing merchandise resets, planograms, marketing and advertising displays, physical inventory procedures, and processing/unloading shipments using Ulta Beauty's technology and best practices.
  • Protect company assets by following loss prevention best practices and providing exceptional guest service.
  • Execute other operational tasks as directed.

Job Qualifications

Education

  • High school diploma is preferred

Experience

  • 1 year of relevant work experience or equivalent combination of education and relevant work experience preferred

Skills

  • Demonstrates a passion for guest service and competency for selling
  • Proficient with basic technology (e.g., Point of Sale system and Apple devices)
  • Ability to build and maintain strong customer relationships
  • Ability to troubleshoot
  • Ability to work independently and as part of a team

Special Position Requirements

  • Work a flexible schedule to include days, evenings, weekends, and holidays

Working Conditions

  • Continuous mobility throughout the store during shift
  • Frequent standing, bending, pulling, pushing, reaching, and twisting during shift
  • Continuous and/or frequent lifting, carrying, and/or moving up to 25 lbs. during shift
  • Continuous coordination and manipulation of objects during shift

If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuringhair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Posted 2026-03-08

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