PT Media Marketing Specialist

: Description

The purpose of this classification is to support the Events and Marketing Department with city-wide brand standards, publicity, outreach, and public education efforts by creating content for all City social media platforms/websites and assisting with public events, media relations, and marketing campaigns. The Part Time Media Marketing Specialist will work between 20 - 25 hours a week and will be expected to work nonstandard hours based on City events (nights, weekends, etc.)

Essential Functions

• Creates content, images, and events for all department social media platforms; monitors branding and logo use; supports social media and event related outreach methods and activities for the City; maintains positive public image for the City.
• Attends meetings and public events as needed to collect photography, video recording, and other information for social media/marketing content.
• Assists with in-house creative materials, special projects, and facility advertising programs for all internal departments and committees, including brochures, pamphlets, forms, tournament handbooks/schedules, graphic images, City signage, (including, but not limited to, park rules, court rules, directional/wayfinding, closures, etc.), historical markers, posters, banners, invitations, school/student activity/information sheets, and any other items requested; edits documents pertaining to procedures and manuals, when necessary. Creates materials for special project groups as assigned.
• Assists with production, planning, and execution of City holiday and community events; works with City staff and volunteers to assist with activities for special events; aides in the distribution of any marketing materials for events (posters, flyers, etc.).
• Assists with creating website content for departmental pages, updates content, images, staff directory, user permissions, creates user groups, and all other functions as needed.
• Reviews site analytics and provides input into social media strategy and effectiveness; tracks and reports trends and overall social media engagement.
• Assists with the design, collection, and revision of content, graphic images, and photographs for publication of a quarterly newsletter.
• Maintains current, comprehensive knowledge and awareness of issues, methods, equipment, trends, and advances in the profession; reads professional literature; attends meetings, conferences, workshops and training sessions related advertising, marketing, social media, digital media, and mobile marketing as appropriate.
• Monitors inventory of equipment and marketing supplies; ensures availability of adequate materials to conduct work activities; initiate orders for new/replacement materials; and distributes materials as needed.
• Operates a personal computer, general office or other equipment as necessary to complete essential functions, to include the use of Microsoft Office, Publishing, Photoshop, InDesign, spreadsheet, database, or other system software.
• Performs other related duties as assigned.

Minimum Qualifications

Education and Experience: Bachelor's degree in digital marketing, marketing, public relations, communications, graphic design or other related field; supplemented by at least two (2) years of experience in digital marketing, marketing, photo editing, advertising/public relations; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Licenses or Certifications: Valid State of Alabama driver's license.

Additional Information

• Knowledge of basic arithmetic operations.
• Skill in operating, maneuvering and/or controlling the actions of equipment, machinery, tools, and/or materials used in performing essential functions.
• Skill in operating A dobe Creative Suite, Microsoft Office, Photoshop, InDesign, and photography editing
• Ability to evaluate, audit, deduce, and/or assess data using established criteria. Includes exercising discretion in determining actual or probable consequences and in referencing such evaluation to identify and select alternatives.
• Ability to perform in a supervisory capacity over subordinate supervisors.
• Ability to utilize a wide variety of reference, descriptive, and/or advisory data and information.
• Ability to calculate decimals and percentages; ability to utilize principles of fractions; ability to interpret graphs.
• Ability to apply principles of influence systems, such as motivation, incentive, and leadership, and to exercise independent judgment to apply facts and principles for developing approaches and techniques to resolve problems.
• Ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.

The City of Daphne offers a wide range of benefits to full time employees working 32+ hours per week including, but not limited to, affordable Health and Dental Insurance for individuals and families; Vision Insurance; Short- and Long-term Disability Insurance; Voluntary and Group Life Insurance; Flexible Spending Account; state Retirement plans; and sick and vacation accrual. Part time employees working 20 - 31 hours per week also participate in the Retirement Systems of Alabama. For detailed information on benefits offered by the City of Daphne, please visit the Human Resources Page.