Director of Nursing

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Position Summary:

Responsible for creating and establishing the marketing strategies and tactics for Home Care Services. Plans, directs and evaluates all marketing, sales, and admission processes related to all service lines. Generates referrals for Home Care by building vital business relationships, manages relationships with referral sources to promote and expand Rhythms Home Care services, and leverages all available technologies for increased effectiveness and efficiencies. Manages the process of converting a referral into an active home care client. Through the entire sales life cycle, assures that all marketing, outreach, and enrollment activities comply with state and federal regulatory requirements. Supervises Rhythms Marketing and Sales staff.

Essential Duties:

• Receives calls and inquiries from prospects; provides information, answers questions, overcomes objections, and closes sales.
• Oversees records of prospective clients, including intake information, client service agreements, lead tracking, and sales reports as appropriate for home care services, and maintains CRM database of prospective clients.
• Provides regular and requested reports to inform strategy and the effectiveness of planned tactics.
• Overseesthe process of qualifying each potential client for the level of need and urgency. Assesses client eligibility with regard to service level need, physical, and financial criteria.
• Creates and manages the Rhythms Home Care marketing plan; analyzes data on rate structure, service hours, and preferences of potential clients. Analyzes data on competitors. Suggests changes in strategies or services to respond to changing home care market conditions.
• In collaboration with the Assistant Vice President, oversees advertising and collateral.
• Develops, schedules, implements, and evaluates sales presentations and special events.
• Supports business development activities and helps establish and maintain strong relationships with new and existing referral sources.
• Monitors the marketing budget for Rhythms Home Care.
• In collaboration with the Administrator, represents Home Care Services at Medicare A Meetings; follows up with potential referrals discussed in Medicare A Meetings.
• Participates in Rhythms All Staff Meetings and Rhythms Department Continuous Quality Improvement (CQI) and Quality Management Program.
• Responsible for encouraging, participating and integrating Masterpiece Living and Eden Alternative initiatives by supporting successful aging and person-centered programs and culture.
• Other duties as assigned.

Basic Qualifications & Experience:

• Bachelor's of Science preferred, an Associate's degree required in Marketing, Public Relations, or Communications, or a relevant degree preferred.
• 3-5 years’ experience at a senior marketing, advertising, or communications level preferred.
• Proven business development, sales, marketing, promotion or public relations required.
• Proven expertise in relationship sales required. Home Care sales experience desired.
• Excellent communication skills and ability to develop teams and relationships.
• Knowledge of managing a budget.
• Proven ability to manage staff according to the Company’s policies and guidelines.
• Proven computer and technology skills, Proficient in Microsoft Office (Word, Excel and Outlook) applications required. Microsoft PowerPoint and Publisher preferred. Database experience preferred, especially in a business tracking system. Proficient in sales support systems such as CRM and electronic marketing.
• Must have a passion for serving seniors and a proven track record of excellent customer service.
• Must be flexible and possess the ability to manage multiple priorities simultaneously.
• Must be able to problem solve, effectively manage challenging situations, and be self-directed.
• Must be able to read, write and speak the English language.
• Must possess excellent customer service, interpersonal, written and verbal communication skills.
• Must have a Colorado Driver’s License in good standing.

Job Highlights Edit

POSITION SUMMARY

Plan, organize and direct the overall operation of nursing services in accordance with applicable regulations, policies, and guidelines to foster the highest degree of quality care.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The following duties are normal for this position. This list is not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

• Develop, review, and revise standards, guidelines, forms, and job descriptions
• Provide and/or promote staff educational programs, monitor attendanc,e and compliance with mandatory training as required
• Participate in regularly scheduled management meetings
• Coordinate the completion of the admission, discharge, and evaluation materials and processes for all residents. Ensure appropriate documentation, including functional assessments.
• Ensure that all resident rights and responsibilities are protected and enforced
• Establish and maintain a close liaison with residents and families
• Promote an environment that allows residents to function as independently as possible
• Collaborate with the Medical Director and other professional service providers
• Coordinate with appropriate department directors and supervisors for services provided to the residents
• Maintain all documentation required by state agencies
• Organize and promote educational opportunities for residents and families
• Participate in the level of care committee for the continuing care retirement community
• Comply with state and federal requirements and regulations
• Maintain current knowledge for the scope of practice for self and support staff
• See opportunities for personal and professional growth, related to clinical standards of practice, gerontology, rehabilitation, organization, management, regulatory agencies, infection control, and interpersonal skills
• Monitor usage of supplies and equipment and plan for long-range equipment replacement
• Prepare, with the Administrator, the preliminary departmental Operating Budget
• Review, investigate, and resolve customer grievances in cooperation with the Nursing Home Administrator
• Develop and coordinate the QA and QI process
• Participate in presentations to appropriate community organizations and individuals to meet community-established occupancy goals. Promotes a positive image
• Maintain and dispose of discontinued controlled substances per state pharmacy regulations
• Other duties as assigned by the Nursing Home Administrator.

SUPERVISORY RESPONSIBILITIES:

• Recruit, train, and schedule health center and assisted living direct care staff
• Supervise all members of the Nursing department, including coordinating and approving time off, conducting performance evaluations, counseling, and directing and managing the workflow for the department
• Supervise staff to provide quality services in a caring environment, which strives to preserve the residents’ independence and self-respect.
• Conduct regular staff meetings to exchange information and address issues affecting resident care
• Promote job satisfaction

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Educational Requirements and Experience:

• Licensed Registered Nurse with a current license in good standing. Bachelor's degree in Nursing from an accredited college or university preferred
• Two years of experience in long-term care
• Three years of previous management experience

Knowledge, Skills, and Abilities:
Language Ability:

• English Language

Computer Skills:

• Basic knowledge of relevant and applicable computer software programs

Competencies:

• Understanding of general nursing principles, concepts of aging, and concerns of the elderly
• Knowledge of federal and state health regulations and clinical standards of practice, nursing standards, and delivery systems, supervision, management, staff development and budgeting
• Ability to assess the nursing care delivery process and personnel performance
• Excellent oral and written communication skills, as well as exceptional customer service skills
• Effective interviewing skills
• Excellent interpersonal and leadership skills to effectively manage conflict resolution
• Excellent organizational and follow-through skills