Marketing Manager

Job Description

Job Description

Description:

The Director of Marketing & Events will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations.

The ideal candidate is both strategic and hands-on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture.

This role will be accountable for measurable outcomes such as lead generation, brand consistency, event ROI, recruiting support, and successful marketing support for new branch openings.

Duties & Responsibilities:

• Develop and execute marketing plans to support existing branches and new locations
• Research market trends and competitors to identify growth opportunities
• Ensure consistent branding and messaging across all locations while allowing for regional needs
• Drive lead generation for rentals, equipment sales, and service across all divisions
• Manage company social media channels, including LinkedIn, Instagram, and Facebook
• Oversee website content, SEO, digital advertising, and performance tracking
• Guide the creation of marketing materials such as brochures, videos, and sales tools
• Use internal systems to track customer engagement and marketing results
• Plan, manage, and attend trade shows, open houses, customer appreciation events, and other internal or external events across all locations
• Support branch leaders and sales team with local marketing efforts
• Assist HR and recruiting by promoting CraneWorks as a great place to work
• Other duties as assigned

Qualifications & Skills:

• 8+ years of marketing experience, preferably in a multi-location or industrial business
• Experience supporting company growth into new markets
• Strong experience planning and managing industry events
• Knowledge of digital marketing tools, CRM systems, and social media platforms
• Willingness to travel to branch locations as needed
• Excellent verbal and written communication skills
• Organizational skills and attention to detail
• Strong background in marketing and branding
• Experience creating content for social media, including photography, video production and editing, and copywriting
• Experience with graphic design software like Canva or Adobe Creative Suite
• Experience with web management software such as WordPress and HubSpot
• Experience with SEO and Google Analytics
• Demonstrated ability to create, implement, and monitor budgets
• Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education:

Bachelor’s degree in Marketing, Communications, or related field

Travel Requirements:

• Quarterly visits to company branches with overnight travel are expected
• Attend customer, vendor, and company events as required in all locations
• Occasional evening or weekend event work is expected.