Social Media Specialist

Robert Half
Opelika, AL

Job Description

Job Description

We’re hiring a Social Media Specialist to support an enthusiast-driven brand by executing and managing social media campaigns across platforms like Instagram, Facebook, TikTok, YouTube, and more. This role is hands-on, fast-paced, and focused on both content activation and community engagement.

MUST BE ABLE TO WORK ONSITE 3 DAYS A WEEK IN OPELIKA, ALABAMA.

What You’ll Do

  • Execute and manage social media campaigns tied to product launches and promotions
  • Track performance, analyze results, and share insights to improve engagement
  • Manage brand inboxes and engage with online communities, forums, and groups
  • Capture and publish real-time content in collaboration with marketing and creative teams
  • Represent the brand at select events and activations (as needed)

  • 2–3 years of social media or digital marketing experience
  • Strong communication skills and a creative eye (photo/video content)
  • Experience building and engaging online communities
  • Familiarity with major social platforms; automotive interest is a plus, not required
  • Comfortable working onsite in a fast-moving environment

Posted 2026-05-21

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