Marketing Strategist

Job Description

Job Description

MARKETING STRATEGIST

Salary: $45,000 - $65,000

Full-Time, Salaried (Exempt)

Benefits: Medical, Dental, Vision, PTO, and 401k

Location: Guntersville, AL (*Hybrid)

BAP Agency is seeking a highly creative, detail-oriented Marketing Strategist to become the trusted right hand to the CEO and a key contributor to the company's day-to-day success. This role blends strong written and oral storytelling skills with strategic thinking to plan and execute marketing campaigns, social media strategy, and trade show/exhibit initiatives that build real connections with client audiences. Working closely with the President, the Marketing Strategist translates each client's brand story into action across the full range of the Agency's services, including branding, advertising, digital and social media, website design and development, trade shows, events, and advertising specialties.

At BAP Agency, we value creativity, accountability, and teamwork. We offer a supportive work environment, competitive pay, and a comprehensive benefits package. If you are a motivated professional who enjoys both creating and implementing ideas, we would love to hear from you.

JOB RESPONSIBILITIES

Plan, prioritize, and execute production-driven work for client accounts

Develop and write marketing and social media campaigns aligned with client brands

Write and edit compelling, on-brand copy across platforms consistent with BAP Agency's storytelling approach and each client's voice

Support trade show, exhibit, and event initiatives

Manage production and accounting tasks across the full scope of services

Collaborate with internal teams to ensure campaigns, content, and digital initiatives are executed on strategy and on brand

Participate in client meetings and strategy sessions

Track project timelines and deliverables across multiple client accounts

Perform research on industry trends, competitors, and market data

Communicate directly and professionally with clients, vendors, and partners

Learn all aspects of client account management

EDUCATION QUALIFICATIONS

A Bachelor's degree in Marketing, Communications, Journalism, PR, English, or a related field, preferred. Equivalent professional experience will be considered.

EXPERIENCE QUALIFICATIONS

3-5 years' experience in marketing, advertising, account service, or a related agency role

Planning and executing marketing campaigns and social media content

Ability to adapt tone and voice by client across platforms

Coordinating trade shows, events, or exhibits

Proficiency in Google Suite and ClickUp (or other PM tools) required

DESIRED QUALIFICATIONS

Strong organizational and time management skills

Professionalism, confidentiality, and integrity

Initiative and ability to work independently

Eager to learn all aspects of client account management

Willing to travel on occasion to client events

*NOTE: Hybrid schedule will be available upon completion of an initial training period. In-office presence at least 3 times per week will be required, depending on client demands.

Thank you for your interest in the position. As part of our hiring process, we conduct background checks to ensure the safety and integrity of our workplace.