Marketing Coordinator
- Collaborate with the Marketing Account Manager to exceed business objectives using marketing strategies for assigned business units.
- Assist in the development and fine-tuning of marketing strategies based on data insights and market trends.
- Coordinate with internal and vendor marketing teams to ensure timely delivery of marketing project and campaign deliverables, including social media content and communication.
- Coordinate with sales, product, and other departments to gather insights and feedback to refine marketing strategies.
- Maintain a detailed calendar of marketing activities, ensuring deadlines are met and projects remain within budget.
- Liaise with internal content teams to develop creative material, including brochures, digital content, videos, and promotional materials.
- Foster positive relationships with cross-functional teams, ensuring alignment on marketing objectives and deliverables.
- Ensure that all marketing materials and campaigns adhere to the highest standards of quality and accuracy and are consistent with Altec's brand voice, style, and messaging.
- Utilize analytical tools to track, analyze, and optimize the performance of marketing campaigns, providing regular updates to the Marketing Account Manager.
- Help prepare reports on marketing activities, web traffic, engagement metrics, and conversions to support recommendations for the assigned business units.
- Recommend new marketing channels or tactics based on market research.
- Lead vendor/publication coordination for ads, tradeshow sponsorships and other listings
- Assist the Marketing Account Manager in managing the campaign budget for assigned business units, ensuring optimal allocation of resources.
- Gather feedback from clients, customers, and stakeholders to improve and refine marketing strategies.
- Attend workshops, courses, and seminars to stay updated with the latest marketing techniques and tools.
- Share knowledge and insights with the team to foster a culture of continuous improvement.
- Applicable Bachelor's Degree required.
- Two years applicable experience required.
- Applicable Masters counts as one year of experience, not to exceed one year in total.
- Some travel up to 25% may be required.
- Experience in coordinating marketing projects, from conception through execution, demonstrating an ability to manage timelines, resources, and stakeholder expectations.
- Ability to assist in the development and fine-tuning of marketing strategies based on market trends and data insights.
- Strong communication, presentation, and interpersonal skills, with the ability to develop relationships with peers to ensure collaboration within the marketing area.
- Capability to utilize analytical tools to track, analyze, and optimize the performance of marketing campaigns. A knack for interpreting data to make informed decisions.
- Strong organizational and project management skills to maintain a calendar of marketing activities, ensure timely delivery of projects, and manage the budget effectively.
- Ability to work effectively in a team environment, collaborating with cross-functional teams to gather insights and feedback and to ensure alignment on marketing objectives.
- Familiarity with marketing software and tools, including CRM platforms, email marketing software, content management systems, and basic graphic design tools is a huge plus.
- Medical, Dental, Vision and Prescription Drug Program
- Retirement 401(k) Traditional or Roth Program Options with Company Match
- Vacation and Holidays
- Parental Leave
- Short Term and Long Term Disability Leave
- Flexible Spending Accounts
- Tuition Assistance Program
- Employee Assistance and Mental Health/Substance Abuse Program
- Life Insurance, Accidental Death and Dismemberment Insurance
- Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
- Additional Wellness Programs and Rewards Available
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