Marketing and Social Media Specialist

Job Description

Job Description

About Us

At Plastic Surgery of Tuscaloosa, our dedicated team of physician assistants, nurses, and support staff play an essential role in delivering exceptional patient care. Passionate about helping individuals achieve their desired results, they work closely with each patient to provide guidance, education, and support at every stage of the journey — from the initial consultation and preparation to post-treatment follow-up and recovery. With a focus on compassion, communication, and attention to detail, our team ensures that every patient feels comfortable, informed, and cared for throughout the entire process, making the experience as smooth and stress-free as possible.

To learn more about our practice, services, and patient care philosophy, we invite you to visit our website using the following link:

Position Summary

We are seeking a part time motivated and skilled Marketing and Social Media Specialist to join our team. The Marketing and Social Media Specialist is responsible for developing, managing, and executing all marketing, advertising, and digital content initiatives for Plastic Surgery of Tuscaloosa. This role is hands-on and creative, requiring both strategic planning and daily execution. The position plays a critical role in brand growth, patient engagement, lead generation, and visual storytelling across all digital platforms while ensuring compliance with HIPAA and corporate marketing standards.

Key Responsibilities of this role include, but are not limited to :

• Responsible for arranging and attending community events to promote practice services.
• Assist with short-form video content, reels, behind-the-scenes footage, and patient education visuals as appropriate.
• Create, schedule, and manage social media content and advertisements across platforms including but not limited to Instagram, Facebook, and other approved channels.
• Design and write marketing content for promotions, monthly specials, events, and campaigns.
• Update and maintain practice websites, including landing pages, specials, provider information, and promotional content.
• Gather and curate daily content from staff, providers, and office operations to reflect authentic brand presence.
• Coordinate with the corporate office and marketing team regarding SEO strategy, digital advertising standards, brand compliance, and reporting.
• Track performance metrics (engagement, reach, lead generation) and provide insights to leadership.
• Ensure all advertising materials comply with HIPAA, patient consent requirements, and corporate guidelines.
• Maintain professional etiquette and always uphold patient privacy.
• Demonstrate advanced understanding of surgical procedures, aesthetic treatments, and med spa services offered by the practice.
• Adhere to all facility policies, protocols, and branding standards.

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
• Minimum of 1–2 years of experience in social media management, advertising, or digital marketing.
• Experience in healthcare, aesthetics, or medical office settings is a plus.
• Strong knowledge of social media platforms, digital advertising, and content creation.
• Experience with photography, basic videography, and editing tools preferred.
• Ability to manage multiple projects, deadlines, and campaigns simultaneously.
• Strong written and visual communication skills.
• Understanding of HIPAA compliance and patient confidentiality in a medical setting.
• Prior experience in plastic surgery, aesthetics, healthcare marketing, or med spa marketing preferred but not required.

What We Offer

This position is part time and does not include employee benefits.

Why Join Us?

Ascend Aesthetic Partners is a Management Services Organization (MSO) in the field of Plastic Surgery and Aesthetics. Founded on a commitment to excellence, innovation, and patient care, Ascend PSP brings together a network of highly accomplished plastic surgeons and their practices to advance aesthetic medicine, helping our patients feel more confident in their own bodies.

We are a group of plastic surgeons that have come together to collaborate on a whole new level. We believe that by learning from like-minded plastic surgeons and collaborating, we can continually evolve and improve our practices, reaching more people and positively changing their lives.

Plastic Surgery of Tuscaloosa is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws