District Sales Manager - Birmingham, AL

Job-ID: 17417; Location(s): Birmingham AL

Job Description Summary

The District Sales Manager is responsible for carrying out sales objectives; implementing sales and account strategies as set out by management and achieving results in a matrix sales organization; discovery, development and realization of Project Opportunities in own Sales District as well as soliciting new customers/contractors to increase demand for products; cultivating long-term relationships with key account decision makers; demonstrating effective sales call planning and execution skills including utilization of CRM to manage efforts and drive results tracked through visits and CRM Opportunity Funnel; delivering professional sales presentations; working with local manufacturing reps as directed by Regional Sales Manager or Lead, Regional Sales; maintaining sales reports and forecasts; tracking expenses; driving participation in Corporate training objectives; demonstrating commitment to continuous professional development.

What You'll Do:

Sales Initiatives

• Contribute to the development and implementation of sales and account strategies as set out by management, in accordance with corporate goals; develop and implement Key Account Plans for strategic accounts within specified territory in order to exceed expectations in revenue retention/growth, account profitability, and customer satisfaction/loyalty.
• Increase demand for company’s products by discovery, development and realization of Project Opportunities as represented in CRM; prospecting/soliciting new business partners; maintaining a cycle of scheduled calls and visits to customers based on CRM Segmentation Strategy; grows customer/contractor database for specific territory.
• Cultivate long-term relationships with key account decision makers; develop a complete understanding of the organization’s structure and key buying influences of assigned account.
• Conduct sales calls and deliver professional presentations to various individuals, including but not limited to cross-functional teams, architects, wholesale distributors, builders, developers, facility engineers, plant managers, code officials, educators, contractors, etc. utilizing appropriate resources.
• Advance market growth by understanding, adapting and effectively communicating the value proposition for each constituent group.
• Ownership and ongoing management of annual sales plan and strategic account plans in order to achieve market penetration in various segments/territories to promote each product line.
• Work with local independent manufacturer’s representative agencies as directed by Regional Sales Manager or Lead, Regional Sales in support of the Residential Sales Management Team.
• Travel to various locations to provide ongoing training and support as requested or needed.
• Receive leads from trade shows or other sources; prioritize leads in order to make contact and follow up on resulting opportunities.
• Provide support to cross-functional teams as needed to ensure client deliveries are executed as agreed. Contributes to further adoption of EDI and VMI by Distributors within the District and the Regions.

Reporting

• Maintain monthly sales reports and business metrics; identifies business opportunities; reports on trends and new products.
• Provide weekly reporting and updates to management, both ongoing and as requested.
• Prepare reports daily/weekly/monthly for management regarding field activity, sales, competitors and forecasts.
• Track travel and incidental expenses; prepare and submit expense reports on a timely basis ensuring expenses are within budget parameters.
• Maintain, updates, and utilizes CRM/SAP Mobile Sales daily activity calendars to track information, including but not limited to documenting Opportunities in that sales funnel, entering sales call activities, linking customers, ranking contractors and keeping calendars up-to-date.

Other

• Attend meetings as required and/or assigned.

Special Job Dimensions

• Will be required to travel up to 80% of the time (mostly local travel).

What We're Looking For:

Knowledge, Skills and Abilities

• Knowledge of computer programs, including but not limited to Microsoft Word, Excel and Outlook, PowerPoint, SAP and CRM
• Excellent written and verbal communication skills
• Good listening skills
• Strong interpersonal and customer service skills
• Strong organizational skills and ability to handle multiple priorities
• Strong relationship building and strategic selling skills
• Proven selling ability and proven track record of business development, including effective sales call planning and execution skills; business acumen to meet revenue, profitability and customer satisfaction
• Ability to interpret and forecast changes in customers’ buying patterns and product requirements
• Ability to function autonomously or as a team player
• Ability to identify market dynamics and quickly define and implement well-devised competitive practices campaign
• Ability to calculate figures and amounts such as discounts, profit margins, unit conversions, percentages, area and volume
• Ability to be self-motivated and comfortable working from home office
• Ability to give presentations in front of various groups
• Ability to communicate with all levels of the organization
• Ability to acquire and recruit new customers
• Ability to achieve results in a matrix sales organization
• Ability to create demand and drive sales results with installer segment
• Ability to travel to meet customer expectations and internal requirements
• Ability to perform with superior service, reflecting a positive company image while sustaining a positive attitude with those you interact with; always going above and beyond to help others out, regardless of their position or department
• Ability to adhere to the highest standards of quality while continually performing at the highest possible level
• Understanding of the construction bid and specification project process, as well as an understanding commercial construction market and various buying influences

Education, Certification/License & Work Experience

• High School Diploma or equivalent AND 3 years product sales experience
• College Degree preferred
• Valid and Active Driver’s License required

Equivalent combinations of education and experience may be considered.

Wondering if you should apply? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Viega, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but don’t check every box in the qualifications section, we encourage you to apply anyway. You may be just the right candidate for this or other positions we have in the future.

Total Rewards Package :

Compensation

• Base: $84,357-$110,718 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.
• This position is Professional level 3in our career framework.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 5/29/2026
• The application deadline for this job: 6/29/2026

Your contact person: Sandy Brady

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