Vice President of Marketing

Job Description

Job Description

Description:

ABOUT US:

Our team is dedicated to improving access to mental health care for those who need it most. With both inpatient and outpatient clinics across 9 states and over 30 facilities, we are a growing organization that believes every team member plays a vital role in the patient journey. We provide competitive compensation, aggressive benefits, and cultivate a culture of growth and collaboration, allowing you to have a hand in shaping our evolving services. If you are passionate about mental health and are ready to make a meaningful impact, we invite you to join our team and help drive positive change in our communities.

*All final candidates will be background and drug screened.

WHAT YOU WILL DO :The Vice President of Marketing is a strategic and results-driven leader responsible for developing and executing marketing initiatives that drive referral growth, new patient acquisition, and brand visibility across Ally Psychiatry’s enterprise platform. This role combines strategic planning, data-driven decision-making, and hands-on leadership in community outreach, digital marketing, and brand management. The VP of Marketing will play a pivotal role in expanding the organization’s reach, strengthening relationships with referral sources, and increasing patient access to high-quality behavioral health services.

Strategic Marketing & Growth Planning

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets.
• Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities.
• Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance.
• Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results.

Referral Development & Community Outreach

• Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners.
• Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders.
• Partner with business development and operations teams to identify high-value referral sources and develop strategies to increase engagement and referrals.
• Represent the organization at community events, conferences, and professional associations to enhance visibility and credibility.

Digital Marketing & Patient Acquisition

• Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries.
• Develop digital lead generation strategies that convert web traffic into new patient visits.
• Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI.
• Ensure that all digital content aligns with the organization’s brand standards and clinical messaging.

Brand Management & Communications

• Lead brand positioning efforts to enhance recognition, trust, and engagement within the community.
• Oversee the creation of compelling content—patient stories, provider spotlights, success narratives—that promote the organization’s expertise and compassionate care model.
• Maintain consistent messaging and visual identity across all marketing channels and materials.
• Collaborate with internal departments to ensure that marketing communications reflect organizational values and clinical excellence.

Leadership & Team Development

• Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.
• Foster a culture of innovation, collaboration, and accountability.
• Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.

WHAT YOU NEED:

Education • Bachelor’s degree in marketing, communications, business, or a related field required; Master’s degree preferred.

Experience/Skills • 8–10 years of progressive marketing leadership experience, with at least 5 years in healthcare marketing or physician practice growth.

• Proven success in developing and implementing marketing and referral strategies that drive measurable growth in patient volume.
• Strong leadership and relationship-building skills, particularly with community partners and referral sources.
• Deep understanding of digital marketing, data analytics, and performance tracking.
• Excellent communication, storytelling, and project management skills
• Growth-oriented and data-driven strategist
• Skilled relationship builder and communicator
• Collaborative leadership style
• Deep understanding of healthcare referral dynamics
• Passionate advocate for behavioral health access and awareness