E-Commerce Channel Manager

Job Description

Job Description

E-Commerce Channel Manager (On-site in Pelham, AL)

Job Description

Gabriella White is looking for a data-driven, brand-savvy E-Commerce Channel Manager to lead and scale our Pure Play and digital marketplace strategy for Summer Classics and Gabby. This isn’t a maintenance role, it’s a build, optimize, and elevate role. You’ll own growth strategy, inventory productivity, digital merchandising excellence, and marketplace relationships while driving measurable revenue and margin impact across our digital channels.

Who We Are

Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family-owned and operated since 1987. Together, we furnish life's best moments, from the every day to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal-Oriented – Nimble, or simply put DESIGN.

As a premier innovator, manufacturer, and retailer of luxury furniture and accessories, our brands are loved by designers and design-minded consumers for creating timeless outdoor living and transitional, eclectic furniture and accessories for every part of the home. We’re always looking for talented people to join our team and grow together.

What We Offer

• Competitive health, dental, and vision plans
• Employer-paid short- and long-term disability.
• 401(k) plan with company match after 12 months
• Employee Assistance Program and Chaplain Services to support mental and emotional well-being
• Paid sick leave, vacation, holidays, and parental time
• Generous employee product purchase discount

What You Do

• Lead growth strategy across marketplace and proprietary e-commerce channels.
• Own marketplace partner relationships and deliver quarterly business reviews.
• Drive inventory productivity and optimize assortment performance.
• Execute advertising and promotional strategies to improve visibility and ROI.
• Ensure "Perfect SKU" digital asset completeness and merchandising standards.
• Maintain accurate product data within the PIM system across channels.
• Accelerate new product launches and streamline onboarding workflows.
• Build and monitor dashboards for sales, margin, inventory, and channel KPIs.
• Partner cross-functionally to align pricing, assortment, and channel strategy.
• Identify tools and automation opportunities to scale performance.

How Success is Measured

• Sales performance vs. plan
• Margin performance vs. plan
• Inventory productivity & excess inventory reduction
• Marketplace advertising ROI performance
• Damage and RMA reduction vs. plan
• Speed to launch new SKUs on Pure Play accounts
• Digital asset completeness ("Perfect SKU") compliance

What You Bring

• 3-5 years of e-commerce or marketplace management experience.
• Proven ability to drive revenue and margin growth in digital channels.
• Strong analytical skills with comfort interpreting sles and performance data.
• Experience managing marketplace platforms and advertising programs.
• Understanding of online merchandising standards and marketplace algorithms.
• Working knowledge of SEO fundamentals and digital optimization.
• Proficiency in Excel and data reporting tools.
• Strong cross-functional communication and stakeholder management skills.
• High ownership mindset with strong attention to detail.
• Ability to balance strategy with hands-on execution.