Marketing Director

Job Description

Job Description

Job Posting: Marketing Director

Location: Remote (U.S.-based preferred)
Type: Full-time
Reports to: Chief Growth Officer (CGO)

About REV

At REV, we help leaders and organizations evolve through leadership development, organizational transformation, and strategic growth consulting. We currently work with government clients and are actively expanding into the private sector, while also building a thriving network of individual leaders through our Membership Community as a Service (MCaaS) model.

We’re in an exciting phase of growth — aiming to double in revenue, expand into the private market, and deepen engagement within our leadership network. To support this evolution, we’re hiring a Marketing Director to build and lead a powerful, multi-audience marketing function from the ground up. This position begins as a 1099 contract with the intention to convert to full-time employment.

The Opportunity

As our first Marketing Director, you’ll play a foundational role in designing and executing a comprehensive marketing strategy across B2B, B2C, and community segments. You’ll work directly with the Chief Growth Officer and partner closely with the Strategic Content Director to build a marketing engine that drives brand awareness, qualified leads, and lasting audience engagement.

This is a player/coach role — ideal for someone who can lead at the strategic level while also executing hands-on to get early wins and scale impact.

Core Responsibilities

Strategic Leadership

• Develop and own the marketing strategy aligned with revenue and growth goals

• Lead brand positioning and messaging across all audience segments

• Set marketing KPIs and monitor performance, ensuring marketing efforts drive measurable business outcomes

• Connect marketing strategy to revenue models, including content-based enterprise lead gen

External Relations Management

• Identify and secure visibility opportunities (e.g. podcasts, interviews, panels) for REV’s leadership and subject matter experts

• Build relationships with media, press, and key influencers in leadership development and consulting

• Oversee public relations and external communications

Campaign Management

• Lead integrated campaigns across paid, owned, earned, and shared channels

• Direct go-to-market planning for new programs, offerings, and content launches

• Manage the marketing budget, campaign ROI, and ongoing optimization

Cross-Functional Coordination

• Collaborate with the Strategic Content Director to align content and brand messaging

• Partner with the Chief Growth Officer to ensure marketing supports enterprise sales and revenue targets

• Align closely with growth, delivery, and leadership teams to support REV’s full ecosystem

• Coordinate marketing activities that support REV Network engagement and MCaaS growth

Metrics & Accountability

You will own:

• Marketing-sourced pipeline (MQLs/SQLs for enterprise B2B)

• Network/community growth (members, engagement rates)

• Brand visibility and digital presence (social, email, press)

The CGO will own:

• Total revenue outcomes

• Sales conversion metrics

• Strategic partnerships and enterprise deal flow

You’ll collaborate on:

• Quarterly revenue targets

• Lead scoring and nurturing strategy

• Community-to-client pipeline conversion

Who You Are

• A strategic thinker and hands-on executor — equally comfortable building the plan and doing the work

• Skilled at marketing to multiple audiences: enterprise clients, individual leaders, and broader communities

• Adept at digital growth, social media, campaign management, and content storytelling

• A collaborative team player who works well cross-functionally

• Comfortable in ambiguity — you create clarity and momentum in a fast-evolving environment

• Passionate about leadership, learning, and growth

Preferred Qualifications

• 6–10 years of experience in B2B and B2C marketing roles

• Proven experience building marketing functions from scratch, ideally in a startup or scaling org

• Experience marketing consulting, leadership development, or learning-oriented services

• Familiarity with community-driven growth, membership models, or platform-based businesses

• Excellent writer and communicator — bonus if you’ve created content yourself

• Strong grasp of marketing tools (CRM, email, analytics, etc.)

• U.S.-based or eligible to work in the U.S.

At REV, we offer a strategic solution with our Meaningful Connection Training. We empower leaders to foster deep, sustainable connections within their teams, ensuring every employee feels valued, supported, and integral to a larger mission. By implementing our scalable and measurable strategies, we help organizations create thriving cultures, drive innovation, and enhance overall team performance.

Company Description

At REV, we offer a strategic solution with our Meaningful Connection Training. We empower leaders to foster deep, sustainable connections within their teams, ensuring every employee feels valued, supported, and integral to a larger mission. By implementing our scalable and measurable strategies, we help organizations create thriving cultures, drive innovation, and enhance overall team performance.