Senior Manager Marketo

**About Lumen** Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. **The Role** The Senior Manager Marketo will lead the enterprise-scale deployment and evolution of Marketo Engage within Lumen's marketing ecosystem. This role combines platform ownership, team leadership, and cross-functional integration with Adobe Experience Platform (AEP) and Salesforce (SFDC). You'll drive operational excellence, enable AI-powered capabilities, and support Lumen's transformation into a fully automated, data-driven marketing organization. **Location** This is a work from home position within the U.S. **The Main Responsibilities** Team Leadership & Execution + Manage a team of Marketo specialists responsible for platform administration and optimization, campaign execution, and troubleshooting. + Provide hands-on support for complex builds, integrations, and escalations. + Establish and enforce QA protocols, SLAs, and operational playbooks. Platform Ownership + Own the Marketo Engage instance: architecture, governance, and execution. + Build scalable programs, nurture flows, segmentation, and lead scoring aligned to business objectives. + Maintain platform hygiene, data integrity, and compliance with privacy and security standards. Integration & Ecosystem Enablement + Lead integration efforts between Marketo, Adobe AEP (RTCDP, Adobe Journey Optimizer, Customer Journey Analytics), Adobe AEM and SFDC. + Collaborate with Marketing Operations, Growth Marketing, Digital Experience, AEM, AGT, Sales Ops and IT to streamline data flows and API-based automation. + Ensure real-time sync logic, error handling, and performance optimization across platforms. AI & Automation Innovation + Champion adoption of AI-powered features (predictive scoring, journey orchestration, content personalization). + Partner with internal AI enablement teams to identify automation opportunities and pilot intelligent workflows. + Track performance impact of AI tools and automation initiatives; iterate based on feedback and analytics. Operational Excellence + Develop and maintain documentation, training materials, and governance frameworks. + Monitor campaign performance, attribution models, and funnel metrics. + Lead change management for new tools, features, and process enhancements. **What We Look For in a Candidate** + 7+ years in marketing automation, with 3+ years in a leadership role. + 4+ years of hands-on experience in Marketo Engage + Expert-level profiency in Salesforce CRM. + Demonstrated success implementing AI-driven marketing solutions. + Excellent communication and stakeholder management skills. Preferred Qualifications + Adobe Certified Expert - Marketo Engage. + Experience with Adobe Experience Platform modules: RTCDP, Adobe Journey Optimizer, Customer Journey Analytics. + Experience with journey orchestration, and offer decisioning engines. + Experience with AI/ML models in marketing use cases. + Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies. + Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData). + Experience implementing a new Marketo instance within an organization. + Familiarity with Agile/Scaled Agile methodologies. **Compensation** This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $129,639 - $172,852 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $136,121 - $181,494 in these states: CO HI MI MN NC NH NV OR RI $142,603 - $190,137 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits ( Bonus Structure \#LI-Remote \#LI-MB1 Requisition #: 340799 **Background Screening** If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page ( . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. **Equal Employment Opportunities** We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. **Disclaimer** The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name. **Application Deadline** 12/12/2025