Summer part-time Marketing Associate
- Research potential leads in business intelligence tool or LinkedIn who match our ideal customer profile for our various B2B segments
- Managing data entry tasks such as uploading and updating lead information, and ensuring accurate information in Salesforce
- Conducting outreach to potential leads through email and social media campaigns, in collaboration with our Digital Marketing Specialist
- Following up on existing leads through lead nurturing campaigns
- Collaborating with the larger marketing and sales teams to create strategies, analyze data, and examine existing lead generation efforts
- Assist in the development and execution of marketing campaigns, including email marketing, content creation, and social media initiatives
- Support the tracking and reporting of key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and provide recommendations to improve strategies
- Help adapt existing marketing content ( e.g. blog posts, webinars) into bite-sized social media or email content for outreach efforts
- Contribute ideas and process support to optimize automation workflows in Salesforce/Pardot to improve lead engagement
- Participate in training and understanding best practices for Salesforce, Pardot, Asana, and other programs
- Excellent communication skills with our internal team and our potential customers, including email, in-person and video meetings, and phone calls
- Strong interpersonal skills to cultivate effective communication, navigate interactions, and build relationships
- Social media savviness to understand the trends and tactics on select social media platforms, such as LinkedIn and Facebook
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