Market Manager
- Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
- Build relationships with local leaders, organizations, and influencers who can help grow Primer’s reach and reputation
- Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
- Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
- Collaborate with central marketing and admissions to align local efforts with broader campaigns
- Experiment with new grassroots growth strategies; document and scale the ones that work
- Manage ongoing relationships with enrolled families to strengthen community and referrals
- Travel frequently (20-40%) across campuses within the state
- Strong track record in partnerships, admissions, marketing, or community outreach — ideally in K-12 education or fast-growth startups
- Exceptional communicator who can connect with diverse audiences, from families to community leaders
- Confident public speaker and presenter, comfortable leading events and representing Primer externally
- Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
- Results-driven, with past accountability for growth, enrollment, or revenue targets
- Highly organized and able to manage multiple relationships and events at once
- Generalist mindset — willing to roll up your sleeves to do both strategy and execution
- Must have a car and be available for regular travel across the state
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