Content Strategist
- Own the B2C content roadmap across Adoption and Engagement, aligning to priority growth targets and participant lifecycle stages.
- Create and optimize emails, SMS, print mailers, flyers, on-site communications, social ads, and landing page copy that convert eligible populations.
- Architect and write emails, SMS, push, and in-app notifications that reinforce habit formation, highlight new content/features, and celebrate progress.
- Build creative briefs and test plans for Creative, specifying audience, goals, hypotheses, success metrics, and required variants.
- Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable, actionable microcopy.
- Support new product and feature launches, develop clear, differentiated messaging frameworks and content that articulates value-props that drive adoption, and support ongoing engagement.
- Partner with video and content production teams in the planning and execution of content assets to support engagement and adoption goals.
- Develop content that is trigger based and supportive of lifecycle journeys (welcome, activation, progress nudges, repeaters, reengagement) leveraging motivator-based messaging.
- Own the marketing asset library and develop/execute a strategic plan for re-envisioning consumer materials that are used by clients to educate their employee populations about Wondr and our offerings.
- Conduct thorough research on industry trends, competitor messaging, and participant preferences.
- Maintain Wondr's voice/tone, and editorial standards across channels; ensure inclusive, empathetic content aligned to behavior change principles and personas.
- Integrate participant personas and motivator segments into content strategy and execution, tailoring messaging by audience needs, barriers, and readiness across lifecycle stages
- 5-8 years in consumer content strategy/copywriting for performance marketing across email/SMS/push/social/landing pages; health, wellness, or digital product experience a plus.
- Demonstrated success driving measurable enrollment and ongoing engagement through structured testing and lifecycle messaging.
- Ability to turn behavioral science, product requirements, and audience insights into empathetic, plain language content.
- Proficiency with content briefing, modular copy systems, and multichannel orchestration; familiarity with platforms like Iterable or equivalent MAP/CRM tools.
- Strong collaboration chops with Product and Creative; comfort working in agile sprints and responding to data-driven iteration.
- BA/BS required. Degree in Marketing, Communications or English preferred.
- 5-8 years of experience in consumer content marketing with demonstrated growth history and examples of past results.
Recommended Jobs
Travel customer representative
As a Travel Customer Representative, you will play a key role in supporting our clients throughout their travel journey from the moment they book to the moment they return home. You will assist with …
Dump Truck Driver
Position Description We are seeking a reliable and safety-focused Dump Truck Driver to join our team. The primary responsibility of this role is to safely and efficiently transport and dump loose …
Salon Manager BTC 1
Overview: Salon Manager (BTC1 / BTC2) At JCPenney Salon, our leaders are dedicated to guiding their teams to success by developing their stylists and delivering an exceptional client experience …
GIS Frontend Developer
Company Overview At Hexagon US Federal we provide cutting-edge technologies and a wide range of professional services to enable our customers to make smarter and faster operational decisions and imp…
SFR Turns Crew
Looking for an experienced turn crew for ongoing apartment and rental unit make-ready work. We have consistent volume and are looking to build a long-term relationship with the right crew. …
Civil Project Engineer 03943 LBYD
Location: Birmingham, Alabama Title: Civil Project Engineer Schedule (FT/PT): Regular Full Time Travel Required: Yes (0-25%) “Large Firm Expertise, Small Firm Responsiveness” has be…
Medical Assistant
Job Title: Medical Assistant with Phlebotomy, EKG, EMR, and Primary Care Experience - TEMPORARY ASSIGNMENT Location: Madison, AL Pay: $18-$21/hour DOE Job Description: We are seeking a skille…
CDL-A Driver - Regional Routes
Regional Truck trailer driving opportunities for drivers with ambition and are looking to make a LOT of money! Constant and well-paid job with great benefits and magnificent working environment. Driv…
Staff Accountant
Description Responsible for performing core functions of the accounting department related to accounts receivable, accounts payable, general ledger, and reporting Ability to process electronic …