Digital Communications Coordinator

Job Description

Job Description

ABOUT THE ROLE:

Signum Strategies is a professional political consulting and public relations firm serving government entities, public institutions, and mission-driven organizations across Alabama and beyond. We are seeking a talented, detail-oriented Digital Communications Coordinator to join our growing team.

This is a hands-on, fast-paced role that sits at the intersection of graphic design and social media management. You will be responsible for producing high-quality creative content and managing the day-to-day digital communications presence for multiple government and institutional clients. You will work directly under the supervision of firm leadership and serve as a primary point of creative execution for our PR client portfolio.

This role is not entry-level. Our clients are public-facing institutions whose reputations depend on the quality and consistency of every piece of content that carries their name. We hold our work to an exceptionally high standard, and we are looking for someone who holds themselves to the same.

CORE RESPONSIBILITIES:

Graphic Design

• Design all client-facing graphics including social media posts, event flyers, press materials, announcements, and branded templates
• Maintain brand consistency across all visual materials for each client
• Produce original design work using Adobe Creative Suite — not template-dependent output
• Adapt designs across multiple platforms and formats as needed
• Manage multiple design projects simultaneously under deadline

Social Media Management

• Build and execute monthly content calendars for all assigned PR clients
• Write, schedule, and publish posts across all client social media platforms, primarily Facebook, Instagram, and other relevant channels
• Monitor client social media accounts daily — responding to comments, tracking community engagement, and flagging sensitive or urgent matters to firm leadership immediately
• Stay current on social media trends relevant to government, education, and public safety audiences
• Engage authentically with each client's community in a voice consistent with their brand and public image

Photography

• Attend client events as needed to capture professional-quality photos for social media and communications use
• Organize, edit, and deliver event photography in a timely manner
• Maintain organized digital asset libraries for each client

Firm Brand & Internal Communications

• Manage and grow Signum Strategies' own social media presence across all platforms, maintaining a consistent, professional brand voice that reflects the firm's identity and expertise
• Create behind-the-scenes content that showcases the firm's work, culture, and team in action — giving audiences an authentic look at the people behind the brand
• Capture photo content at Signum Strategies events, client meetings, and firm activities for use across the firm's own channels
• Support the development of Signum Strategies' overall digital brand as the firm grows and takes on new clients

Reporting & Analysis

• Produce monthly analytics reports for each assigned client covering reach, engagement, follower growth, and notable activity
• Translate data into plain-language insights that firm leadership and clients can act on
• Track content performance over time and make proactive recommendations for strategy adjustments

Client & Internal Coordination

• Coordinate directly with firm leadership on all content strategy, client priorities, and deadlines
• Participate in client meetings as needed to present content calendars and monthly reports
• Maintain organized project timelines and communicate proactively when timelines are at risk

REQUIRED QUALIFICATIONS:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign — a portfolio demonstrating real design work is required. Template-based work will not be considered.
• Demonstrated experience managing social media accounts professionally — personal social media use does not qualify
• Strong written communication skills — you will be writing captions, statements, and reports that represent government institutions publicly
• Basic photography skills and comfort operating a camera at live events
• Ability to manage multiple clients and deadlines simultaneously without sacrificing quality
• High degree of professionalism, discretion, and judgment — our clients are public officials and taxpayer-funded institutions
• Reliable transportation — client events require on-site attendance
• Self-starter with the ability to work independently during remote work days while remaining fully responsive and accountable

PREFERRED QUALIFICATIONS:

• Prior experience working with government, nonprofit, or institutional clients
• Familiarity with social media scheduling platforms such as Hootsuite, Buffer, or similar
• Experience producing basic video content for social media — Reels, short-form video, etc.
• Bachelor's degree in Graphic Design, Communications, Marketing, Public Relations, or a related field — equivalent professional experience will be considered in lieu of a degree

WHAT WE EXPECT:

This role requires someone who takes ownership. You will be managing the public-facing digital presence of government entities, public institutions, and mission-driven organizations. The standards below are non-negotiable.

• Deadlines are non-negotiable. Content calendars go out on time, every month.
• Quality is non-negotiable. Every graphic that leaves this firm reflects our reputation as much as our clients'.
• Availability matters. When a client situation arises outside of normal hours, you need to be reachable.
• Discretion is mandatory. You will have access to sensitive communications and client information. Confidentiality is an absolute expectation of this role.

COMPENSATION & GROWTH:

Salary is commensurate with experience and portfolio quality. A 90-day performance review will be conducted, at which point compensation may be adjusted based on demonstrated performance. This role is structured to grow with the firm — as our client base expands, so does the opportunity for this position.