Marketing Manager
- Develop a clear, forward-looking marketing strategy aligned with company growth objectives.
- Lead long-term brand positioning and competitive differentiation efforts.
- Translate strategy into actionable plans with measurable outcomes.
- Identify and evaluate new geographic, vertical, and adjacent market opportunities.
- Build market penetration strategies that expand customer reach and drive share growth.
- Lead marketing efforts within the NPD lifecycle—from ideation and market validation through commercialization.
- Develop value propositions, launch plans, and messaging for new steel door frame and architectural products.
- Monitor industry trends, competitor activities, customer needs, and new opportunities.
- Provide insights to guide product development, pricing, and strategic decisions.
- Oversee digital, PR, brand communication, content development, and lead-generation programs.
- Implement programs and campaigns that deliver measurable ROI.
- Partner with the sales organization to develop go-to-market materials, sales tools, and demand-generation initiatives.
- Support the quoting process and specification efforts through targeted marketing assets.
- Manage marketing budgets, agency partners, and marketing technologies to ensure efficient use of resources.
- 8–10 years of progressive marketing experience, including at least 4 in a management-level role.
- Strong knowledge of building materials, construction products, architects/specifiers, or heavy/industrial manufacturing.
- Proven success developing and executing data-driven marketing strategies that drive revenue and market expansion.
- Demonstrated experience with product launches and commercialization.
- Excellent communication, leadership, and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field.
- MBA or Master’s degree in Marketing.
- Experience with architectural specifications, submittals, construction project lifecycles, and distributor/dealer channels.
- Marketing leadership experience in a mid-sized manufacturing environment.
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