Chief Experience Officer
- Bachelor’s degree in a related field or equivalent; Master’s degree preferred.
- YMCA Organizational Leader certification preferred.
- Eight or more years of professional experience with a background in fundraising in the YMCA or another non-profit preferred.
- Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.
- Proven track record of developing and executing growth strategies in a mission-driven or service-oriented organization.
- Strong leadership, communication, and team-building skills.
- Ability to think strategically and execute operationally in a fast-paced environment.
- A high degree of skill in YMCA program development and operations, fiscal management, board and volunteer development, membership growth and retention, staff development, community development, and collaboration.
- Flexibility and sensitivity to individual community and local association market differences and must be able to engender acceptance in a highly diverse environment.
- Strong interpersonal and communication skills and the ability to work within the culture while being able to think strategically and creatively to move the YMCA forward in its mission.
- Strong project management skills, analytical skills, creativity, and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation.
- Requires the ability to track, analyze, and design short and long-term multi-market strategies and key programs that can be executed in the marketplace in collaboration with peers, partners, volunteers, and local associations.
- Must be able to utilize high-level communication, persuasion, and strategic thoughts to help others understand internal and external positions and promote new ideas in an open environment.
- Develop and implement a comprehensive membership growth strategy that drives acquisition, engagement, and retention.
- Lead the creation and execution of marketing strategies that elevate the YMCA brand and promote programs, services, and community impact.
- Lead Association brand marketing engagement and promotional plans, membership marketing, program marketing, event marketing, advertising, and partnership/sponsorships.
- Liaison with YMCA of the USA on branding and marketing.
- Conducts advertising campaigns of all kinds, seeking new ways to secure favorable publicity for the YMCA.
- Prepare and implement a membership sales/retention plan and other direct marketing promotions within the Association and community.
- Lead Corporate Membership sales and retention; works with Corporate Membership volunteer to develop corporate memberships.
- Oversee communications strategy, ensuring consistent messaging that reflects the Y’s mission, values, and vision.
- Build and mentor high-performing teams in Marketing, Membership, and Communications.
- Foster a culture of innovation, collaboration, and accountability within departments.
- Provide leadership development opportunities for department leaders to strengthen organizational capacity.
- Seeks and solidifies key sponsors, partnerships, and collaborations to further advertising and position of the YMCA and promote service to the community.
- Facilitates the Marketing Committee(s).
- Serve as a key member of the Senior Leadership Team, contributing to organizational strategy, collaboration, and decision-making.
- Represents the President & CEO in the community as needed.
- Ensure all marketing and communication efforts reflect the YMCA’s mission and community impact.
- Champion the member experience by aligning strategies with the Y’s commitment to diversity, equity, and inclusion.
- Identifies trends, developments, and attitudes of the public toward the YMCA and provides feedback to various departments.
- Utilize analytics and market research to inform membership and marketing strategies.
- Monitor KPIs related to membership growth, engagement, and brand reach; report progress to CEO and Board.
- Develops and manages budget for all aspects of advertising, marketing, and public relations for the YMCA.
- Strategic Thinking & Innovation
- Leadership & Talent Development
- Brand Management & Storytelling
- Data Analysis & Decision Making
- Collaboration & Relationship Building
- Current CPR, First Aid/AED or within 30 days of hire
- YMCA Safety Trainings within 30 days of hire
- YMCA Family Membership
- Program Discounts
- Comprehensive Benefits (Medical, Dental, Vision, Long & Short Term Disability, Life Insurance)
- 12% Employer‑Funded Retirement Plan (Once Eligible)
- Generous PTO Policy
- 8 Paid Holidays
- Troy University Tuition Discount for Staff and Dependents
- Professional Development Opportunities & trainings
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