Coordinator

Buffalo Rock Company
Gadsden, AL

Market Readiness Coordinator (MRC)

Organization Name: Buffalo Rock Company

Reports to: Retail Operations Manager

Work Schedule: May require additional hours not scheduled; must be flexible

Job Type: Regular

FLSA Status: Non-Exempt

Other Information: 50% Daily Rate + 50% Commission. May be required to travel for company events, training, meetings, etc.

Job Description

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands.

The primary duty of the MRC is to provide a focus on account sets in customer's stores in accordance with the Buffalo Rock Merchandising Standards.

Essential Functions:

  • Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. May be required to be on-call.
  • Communicate all transshipping activity in accordance with Company Policy and Procedures.
  • Take ownership of Buffalo Rock Purpose and Core Values to ensure the group's success.
  • Communicate with the ADC/RSM/ROM all new account opportunities.
  • Notify ADC/RSM/ROM of any change to an existing account, including ownership or closure etc.
  • Properly complete all required paperwork to Company Policy and timeline.
  • Ensure that all marketing programs with assigned/selected accounts are implemented and maintained, and report and remedy any non-compliance to BRC standards.
  • Support the attainment of Strategic Execution Objectives.
  • Maintain required BRC standards & goals per account.
  • Execute and achieve all account program key objectives.
  • Develop and maintain positive professional customer relationships.
  • Must cover (work) open positions created due to employee vacations, personal days, turnover, and change of job position or route when needed.
  • Assist with running Hot Shots, building displays, and making bulk deliveries when needed.
  • Must properly complete all required paperwork to Company policy and timeline.
  • Direct and assist with resets and new store openings
  • Coordinate equipment needs, equipment placements and point-of-purchase needs with General Sales Manager.
  • Participate and contribute to the franchise's "Strategic Planning" process.
  • Must include all current and future products in resets, including all brands and packages distributed by the Buffalo Rock Company following BRC standards.
  • Must continuously seek authorization and full distribution for all current and future products distributed by the Buffalo Rock Company.
  • Adhere to customer policies for vendors or suppliers, which may include but are not limited to business conduct policies, business ethics policies, legal policies, and delivery and merchandising policies.
  • Ensure all assigned employee-partners report to work daily and on time in accordance with department guidelines.
  • Ensure compliance with all equal opportunity, non-discrimination, and no-harassment laws and policies.
  • Required to work any special events or other events associated with the Buffalo Rock Company or the franchise.
  • Perform all other duties as assigned.

Other Duties and Responsibilities:

  • Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
  • Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
  • Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
  • Ensure that every reasonable precaution is taken to protect the safety of employee-partners, self, customers, Buffalo Rock property, and customer property.
  • Honor and follow through on all business commitments.
  • Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
  • Live Buffalo Rock's Core Values:
    • Committed to serving our communities.
    • Customer success drives our success.
    • Integrity matters.
    • Obsessed with continuous improvement.
    • We care for each other.
    • Win the day.

Competencies:

  • Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Mathematics - Using mathematics to solve problems.
  • Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Reading Comprehension- Understanding written sentences and paragraphs in work related documents.
  • Speaking- Talking to others to convey information effectively.
  • Writing- Communicating effectively in writing as appropriate for the needs of the audience.
  • Coordination- Adjusting actions in relation to others' actions.
  • Instructing - Teaching others how to do something.
  • Negotiation- Bringing others together and trying to reconcile differences.
  • Persuasion - Persuading others to change their minds or behavior.
  • Service Orientation- Actively looking for ways to help people.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Time Management- Managing one's own time.

Supervisory responsibilities: N/A

Work environment:

  • In an Enclosed Vehicle or Equipment
  • Working conditions will be inside and outside where temperatures will vary from extreme heat to extreme cold, working in rain or snow, all for extended periods.

Physical demands:

  • N (Not Applicable) Activity is not applicable to this position.
  • O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
  • F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)
  • C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Physical Demands

Lift/Carry

Stand

C

Walk

C

Sit

F

Manually Manipulate

C

Grasp

C

Reach Outward

C

Reach Above Shoulder

C

Speak

C

Climb

O

Crawl

O

Posted 2026-03-08

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