Manager, Retail Operations & Grassroots Marketing

Huntsville City FC
Huntsville, AL

Position: Manager, Retail Operations & Grassroots Marketing

Department: Marketing

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Reports to: Marketing Director


About Us

Huntsville City FC is proud to represent the Rocket City as part of Major League Soccer’s NEXT Pro league. Our mission is to deliver an unforgettable fan experience, develop talent on and off the field, and build lasting connections within our community. We’re looking for passionate, driven individuals to join our team and grow the game of soccer in Huntsville.


Job Overview:
The position will be responsible for overseeing Huntsville City FC’s retail operations & grassroots marketing initiatives.
Job Duties & Responsibilities:

  • Manage the day-to-day retail operations for HuntsvilleCityFCShop.com, and the club’s temporary set up/break down retail locations.
  • Develop & drive strategies for the club’s grassroot marketing initiatives. Including but not limited to, sweepstakes, bar affiliate programs, watch parties, community events, and other activations that drive lead generation and brand awareness.
  • Develop & drive strategies for the club’s retail sales, product inventory, and customer service.
  • Analyze key metrics, operational efficiencies, and the P&L. Utilize data to show business health and make recommendations to leaders.
  • Ensure that the established financial, lead-generation, and service goals are achieved.
  • Create and implement standard operating procedures both on site at the stadium and off-site grassroots locations, to ensure operational excellence.
  • Maintain inventory integrity of all company-owned products.
  • Attract, coach, and retain a strong team of brand ambassadors to provide retail services, drive brand awareness, and support club activations.
  • Work cross-functionally to ensure marketing initiatives, marketing events, and product promotions are cohesive across the club’s internal business units.
  • Work with internal departments to determine and source product needs.

Qualifications:

  • Bachelor's degree in related field.
  • Minimum of 3 years of relevant marketing, sales, sports, and/or operations experience.
  • Supervisory experience, over direct-reports and/or a day-to-day budget.
  • The ability to work both independently & in a team environment.
  • The ability to multitask in a fast-paced environment.
  • Must lead by demonstrating initiative and being results-driven.
  • Must possess a high level of integrity and ethics.
  • Must possess effective communication skills, problem-solving skills, and have strong attention to detail.
  • Proficient in computer software including but not limited to: Microsoft Office, Word, Excel, Shopify, Insperity (HRIS), and Adobe Creative Suite.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Posted 2026-01-18

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