Sales Associate
Car Sales Person
The Car Sales Person sells new and/or used vehicles at dealership gross profit, volume, and customer satisfaction standards.
Essential Duties
Includes the following. Other duties may be assigned.
- Sells and delivers a minimum of 10 units per month.
- Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Explains fully product performance, application, and benefits to prospects.
- Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
- Utilizes dealership sales control and follow-up system.
- Exhibits high level of commitment to customer satisfaction.
- Attends product and sales training courses as requested by sales manager.
- Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
- Ensures that the sales manager has an opportunity to meet each customer.
- Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
- Writes complete sales orders and process paperwork in accordance with established dealership policies.
- Prepares sold vehicles for customer delivery prior to customer arrival.
- Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Follows up on all post delivery items, tag/title work, "we-owes", and special requests to be sure that all customer expectations are met.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains a prospect development system.
- Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
- Attends sales meetings.
- Maintains professional appearance.
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