Demand Generation Specialist

Job Description

Job Description

Why Work For Us

Alexander Shunnarah Trial Attorneys is a rapidly growing personal injury law firm based in Alabama with offices across the nation. We handle complex cases and provide each attorney and staff with the support they need enabling us to best serve our clients. Our attorneys and staff pride themselves on their skill set, experience, compassion, and commitment. We are dedicated to giving our clients the utmost attention and care while fighting for them to get what they deserve.

At Alexander Shunnarah Trial Attorneys, we take a real approach. We are innovative, always finding ways to be better, and have a go-getter mentality across the board. Each team member plays a critical role in our mission. We know our people are what makes us great. If you're looking for a career where you can help make a difference in the lives of others alongside a supportive team, we encourage you to apply!

• Client Commitment
• Integrity
• A Will to Win
• Teamwork
• Personal Accountability
• Passion

Alexander Shunnarah Trial Attorneys is one of the nation's premier personal injury law firms. Known for bold marketing and aggressive growth, we invest heavily in building brand awareness and generating new client leads. We're looking for a PPC Specialist to help us scale our paid media presence and keep our campaigns performing at the highest level. You'll own and optimize our paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, and paid social platforms. This is a hands-on role — you'll be managing day-to-day campaign execution, testing, reporting, and recommending improvements to drive qualified leads for the firm.

This is a 100% onsite position at our Downtown Birmingham, AL office. We believe this work is done best together!

Key Responsibilities

• Build, launch, and manage PPC campaigns (Google Ads, Bing, YouTube, etc.) and paid social campaigns (Meta, LinkedIn, etc.).

• Conduct keyword research, audience targeting, and competitive analysis to maximize ROI.

• Write and test ad copy, headlines, and calls-to-action for maximum click-through and conversion.

• Monitor campaign performance daily and adjust bids, budgets, and targeting to hit lead volume and CPA goals.

• Collaborate with marketing leadership on landing page optimization and conversion rate improvements.

• Provide clear performance reporting and insights (impressions, clicks, CPL, conversion rates, etc.).

• Stay up to date on PPC trends, platform changes, and new tools to keep our campaigns competitive.

• 2+ years of experience managing paid search campaigns (Google Ads required; Bing and paid social experience preferred).

• Strong analytical skills with ability to interpret performance data and take action.

• Hands-on experience with Google Ads Editor, keyword tools, conversion tracking, and remarketing strategies.

• Working knowledge of Google Analytics 4 (GA4) or similar analytics platforms.

• Excellent written communication skills for ad copy and reporting.

• Law firm, legal services, or lead-generation background is a plus but not required.

• $25-30/hour, Full-time W2 with benefits or 1099 flexible hours (open to discussion)

• Comprehensive benefits package (health, dental, vision) if W2.

• Opportunity to make a direct impact on a fast-scaling legal brand.

• Onsite, collaborative work environment in Downtown Birmingham.

Location: Downtown Birmingham, AL (100% onsite)

Alexander Shunnarah Trial Attorneys is committed to a diverse and inclusive workplace. Alexander Shunnarah Trial Attorneys is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email [email protected] .