Social Media Coordinator

Job Description

Job Description

Job description

BGrace Media is looking for a Social Media Manager & Graphic Designer to join its public relations team and effectively manage social strategy across all key platforms for multiple clients. The successful candidate must be a dynamic, technically savvy, creative and analytical team player who truly loves social media and demonstrates strong foundational design skills with the ability to emulate brand and design standards.

This position will be responsible for managing and driving engagement with all post content and social video views for maximum reach, relevance and effectiveness. This encompasses utilizing both live (Instagram stories, Facebook Live, Snapchat) and edited/pre-scheduled content (Facebook, Twitter, Instagram, LinkedIn, emailing marketing).

In addition to defining best practices and maintaining weekly content calendars, this individual should also be looking at client-specific activations, partnerships, and content plans to drive buzz and viewership for content and posting priorities.

Responsibilities:

• Plan and maintain social publishing calendars for multiple clients across all platforms
• Build and present strategic social media plans to account executives, management and clients
• Develop creative solutions and implementations that are on target with client objectives
• Design for a broad range of media including digital, social, and visual signage
• Collaborate with team to meet goals and adhere to timelines
• Communicate effectively, clearly presenting ideas and creative solutions to gain understanding and support
• Increase growth against monthly and quarterly targets to keep building client audience
• Develop content plans and original campaigns to increase growth for clients
• Develop story ideas for Facebook Live, Instagram Stories, email outreach
• Analyze and report monthly on performance for digital content
• Monitor and engage with social media audiences for clients brands
• Design visuals and graphics for post content and email marketing campaigns
• Seek out and embrace opportunities to contribute to concept projects and campaign development
• Demonstrate an eagerness to learn and share information

Qualifications / Skills:

• Must be fluent in all social media platforms, including but not limited to formats, post optimizations, specs, paid promotion opportunities, scheduling and best practices
• Strong copy skills and understand the importance of telling a brand’s story – sometimes in 140 characters or less
• Minimum 2 years of experience managing and strategizing social accounts for company/brand/business
• Strong graphic design experience
• Experience working with public relations
• Efficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Have experience with Constant Contact / Mailchimp
• Strong written skills; specifically client communication and strategic planning
• Comfortable working independently or in a collaborative, team environment
• Highly organized, detailed-oriented and communicative
• Ability to manage multiple projects in fast-paced, deadline-driven environment
• Self-motiviated go-getter with positive attitude
• Enjoys working with people
• Highly creative and resourceful
• Active team player with commitment to excellence and ensuring client satisfaction
• Exhibits strong attention to detail and organization
• Passion for knowledge of all things PR and understanding of social media execution
• Must be able to take personal accountability and perform well under pressure
• Eager to grow and succeed in public relations

Job Type: Full-time