Marketing Director

Job Description

Job Description

Marketing Director – Residential Home Services (HVAC, Plumbing, Electrical)

Overview:

Best Care Home Services is a steadily growing residential service company providing heating, air conditioning, plumbing, and electrical services to homeowners in the Memphis, TN and Huntsville, AL. As a leader in the industry, our company is known for professionalism, integrity, and delivering an exceptional customer experience. We are proud to be a trusted name in home services, and we’re looking for a dynamic Marketing Manager to help drive our next phase of growth.

This is a hands-on role for a strategic and creative marketer who thrives in a fast-paced environment and is excited to make a direct impact on lead generation, customer loyalty, and brand visibility. The Marketing Manager will oversee all aspects of marketing for [Partner Location Name]—from campaign planning and execution to budget management and performance reporting.

What You’ll Do:

Marketing Strategy & Execution

• Plan, execute, and manage omni-channel marketing campaigns that generate leads across HVAC, plumbing, and electrical service lines.
• Make real-time tactical decisions based on lead volume, cost per lead, and technician capacity to run calls.
• Collaborate with the General Manager and department leaders to understand business needs and adjust marketing strategies to support high-priority services and goals.
• Maintain and execute a comprehensive local marketing calendar aligned with seasonal demand and market opportunities.

Lead Generation & Lifecycle Marketing

• Monitor daily and weekly lead flow by service line to ensure campaign alignment with call center and field capacity.
• Drive demand through Google PPC, Google Local Services Ads (GLSA), paid social, SEO, direct mail, radio, TV, OTT, print, and signage.
• Leverage lifecycle marketing tools to increase membership enrollments, re-engage past customers, and maximize customer lifetime value.
• Adjust marketing efforts dynamically to generate the right types of leads based on staffing levels, weather, and market conditions.

Omni-Channel Campaign Execution

• Lead the planning, creative development, and execution of integrated campaigns across all major channels.
• Manage content production, working with designers, writers, vendors, or agency partners to ensure brand consistency and timely delivery.
• Ensure campaigns are launched on schedule and tracked for effectiveness across each channel and service line.

Budgeting & Performance Management

• Lead the annual marketing planning and budgeting process for [Partner Location Name].
• Allocate budgets across campaigns and channels to optimize return on investment.
• Track KPIs including lead volume, cost per lead, booking rate, and ROAS.
• Regularly report on marketing performance and make data-driven recommendations to improve results.

Cross-Functional Collaboration

• Partner with the call center, service managers, and sales leadership to ensure marketing aligns with business needs.
• Communicate with leadership to keep stakeholders informed of marketing activity, campaign results, and upcoming initiatives.
• Lead weekly and monthly marketing updates with internal teams to foster alignment and accountability.

Who You Are:

• Experienced: 3–5+ years of hands-on marketing experience with measurable success.
• Strategic & Tactical: Capable of building a big-picture plan and executing all the details.
• Analytical: You understand the importance of data and use it to make smart decisions.
• Collaborative: Strong communicator who builds strong relationships across teams.
• Organized: Proven ability to manage multiple initiatives, vendors, and timelines simultaneously.

Preferred Experience:

• Demonstrated success overseeing omni-channel campaigns across:
• Google PPC and Local Services Ads (GLSA)
• Paid social (Meta, Instagram, etc.)
• SEO strategy and local optimization
• Direct mail, radio, TV, OTT (streaming), print, and outdoor signage
• Experience in end-to-end campaign management: planning, creative development, implementation, and optimization
• Skilled in coordinating content creation and managing internal or external creative teams
• Proficient in using analytics tools and dashboards to measure marketing performance

Why Join Us:

• Join a growing and respected local business with a strong reputation for quality and service
• Work in a role where your ideas and execution directly impact the company’s success
• Collaborate with a supportive leadership team that values marketing as a key growth driver
• Be part of a fast-moving team in a thriving industry where your contributions truly matter

How to Apply:

If you are a results-driven marketing professional with a passion for developing winning marketing strategies, we want to hear from you. Apply today to join our team and help us continue to deliver outstanding service to our customers. You can learn more about Best Care by visiting

We offer a competitive benefits package including medical, dental, and vision insurance, paid time off, and matching 401k. We are an equal opportunity employer and welcome applications from all qualified individuals.