Marketing Coordinator - Real Estate

Job Description

Job Description

IRBY Group is seeking a creative, organized, and results-driven Marketing Coordinator to lead and execute marketing efforts across our dynamic portfolio of real estate and hospitality brands. From crafting shooting/editing video, social media content, to managing PPC campaigns, email & direct mail marketing, and lead nurturing funnels, this role is vital to driving awareness, leads, and growth across the organization.

This full-time, in-office role (but highly flexible and hybrid options available) is based in Downtown Mobile, AL, and supports multiple divisions including new construction, real estate investment, home sales, event venue management/hospitality, and capital raising. You’ll work closely with company leadership to produce measurable results across digital platforms and campaigns — including branding, lead generation, and online engagement.

With a salary range of $45,000 to $65,000 PLUS quarterly and annual bonuses for performance, this could be the perfect opportunity for you to shine and build meaning in a fast moving, growing organization thats focused on cool projects honoring our mission to... Improve Lives. Elevate Communities. and Challenge The Standard.

$45,000 - $65,000 yearly + bonuses & incentives

• Manage and grow our brand's presence on social media platforms, including Facebook, Instagram, TikTok, and YouTube
• Film, edit, and publish promotional and marketing videos for all IRBY Group brands
• Plan and execute direct mail campaigns targeting off-market properties and distressed sellers
• Create and manage pay-per-click advertising campaigns (Google, Facebook/Meta, etc.)
• Design and implement email marketing campaigns and automated drip sequences for leads, hiring, and clients
• Analyze marketing performance and ROI across all channels and report results to leadership
• Maintain and update the company's WordPress websites for branding and lead capture
• Coordinate marketing strategies for hiring campaigns, internal events, and client outreach
• Work with our CRM to organize contacts, build campaigns, and ensure lead flow is optimized
• Stay current on marketing trends, real estate media, and new tools that can enhance results

• 3+ years of experience in digital marketing, preferably in real estate-related businesses
• Proficiency in social media management and content scheduling tools
• Experience with AI and other related tools for a modernized marketing approach
• Experience with pay-per-click (PPC) ad platforms such as Google Ads and Meta Ads Manager
• Strong video shooting, editing, and publishing skills (phone and/or DSLR with editing software)
• Familiarity with email marketing platforms (Mailchimp, ActiveCampaign, etc.) and CRM systems, as well as API integration of these platforms
• Experience with direct response marketing and basic design tools (Canva, Adobe, etc.)
• Comfortable using WordPress or similar website platforms to make updates
• Analytical mindset with the ability to interpret data and optimize marketing campaigns
• Excellent written communication, creativity, and organization
• Self-starter with the ability to manage multiple projects and deadlines independently

IRBY Group is a vertically integrated, family-owned real estate investment and development firm based in the heart of Downtown Mobile, AL. We specialize in acquiring, renovating, building, and reselling residential properties, along with operating a growing portfolio of event venues and hospitality assets across the Gulf Coast.

We exist to improve lives, elevate communities, and challenge the standard — and we only hire those who are driven to do the same.

Our core values are: Mission, Action, Honor, Attitude, and win — Play full out...

If you thrive in a fast-paced, entrepreneurial environment and want to be part of something meaningful, we want to hear from YOU!