Technical Product Marketing Specialist (Telecom & Utilities)

About 3-GIS

3-GIS builds intelligent network management software that brings clarity and control to critical infrastructure. Our solutions empower telecom and utility operators to design, manage, and evolve complex networks with greater speed and accuracy.

The Role

We’re seeking a Technical Product Marketing Specialist who thrives at the intersection of product, sales, and technology.

In this role, you’ll develop a deep understanding of how our software works and shape how it is positioned, explained, and brought to market. You’ll work closely with Product Management and Sales Engineering to create sales-ready narratives, enablement assets, and technical positioning that support complex B2B sales cycles.

This role is ideal for someone who enjoys going heads-down in technology, understands how software capabilities translate into real-world use cases, and wants to influence how sophisticated products are marketed.

Responsibilities

Product & Technical Enablement

• Build and maintain a strong working knowledge of 3-GIS software, including workflows, data models, and integrations.

• Partner closely with Product Management to understand new features, releases, and roadmap priorities.

• Translate technical functionality into clear, accurate product narratives that resonate with buyers and technical stakeholders.

Sales Enablement & Positioning

• Own sales enablement for assigned product lines, including:

• Pitch decks and solution overviews

• Product capability and use-case walkthroughs

• Demo storyboards and narrative frameworks

• Competitive positioning and objection-handling guidance

• Support Sales and Sales Engineering teams with the tools and language needed to confidently communicate product value.

Product Marketing Foundations

• Maintain core product messaging, positioning statements, and value propositions.

• Support go-to-market planning for product launches and major updates.

• Research competitors and market trends to inform differentiation and positioning.

Cross-Functional Collaboration

• Act as a connective tissue between Product, Sales, and Marketing to ensure technical accuracy and message consistency.

• Serve as an internal resource on how product capabilities map to customer needs and operational challenges.

Requirements

• 3–5 years of experience in product marketing, technical enablement, solutions consulting, sales engineering, or a similar role supporting B2B software.

• Demonstrated ability to understand complex software systems and communicate their value clearly.

• Experience supporting technical B2B sales cycles with sales-facing materials and enablement assets.

• Comfortable working closely with Product Managers, Engineers, and Sales Engineers.

• Strong written and verbal communication skills, with an emphasis on clarity, accuracy, and structure.

• Experience in telecom, utilities, GIS, or infrastructure software is a strong plus.

Why 3-GIS

At 3-GIS, we’re redefining how critical networks are planned, built, and managed. Join a team where your ideas help shape software used by leading telecom and utility operators worldwide.