Retail Sales Supervisor
Buffalo Rock Company
Birmingham, AL
Retail Sales Supervisor (RSS) Organization Name: Buffalo Rock Company Website: Job Department: Retail Reports to: Retail Sales Manager (RSM) Work Schedule: May require additional hours not scheduled; must be flexible Job Type: Regular FLSA Status: Exempt Other Information: 50% Salary + 50% Commission Summary/objective Job Description Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The primary duty of the RSS is to manage the retail sales function in the assigned area, market segment, or stores, including supervision of assigned employees. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Essential Functions
- Regular and timely attendance is an essential function of this position. Position isrequired to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. Travel may be required. May be required to be on-call.
- Managing the sales function in the assigned area, market segment, or stores.
- Supervising assigned employees.
- Interviewing, hiring, scheduling, evaluating, coaching, rewarding, and disciplining subordinate employees, and making recommendations with regard to promotions, demotions, and other changes of status.
- Monitor all accounts to ensure proper service based on Franchise Policy for service frequency.
- Facilitate on-the-job training for new employee-partners and on-going training for veteran employee-partners, and training on an on-going basis as it relates to the Functional (Safety, Handheld Operation, Settlement, Etc.), Practical (Policies /Procedures from the Company, Franchise, and Corporate Security Manuals), Merchandising Standards (sales, product distribution, trays, crate, and CO2 retrieval), and all other aspects of their assigned duties.
- Cover (work) open positions created due to employee vacations, personal days, turnover, and change of job position or route when needed.
- Assist in store resets, running Hot Shots, building displays, and making bulk deliveries when needed.
- Monitor all accounts to ensure accounts are worked in accordance with the Merchandising Standards.
- Develop and maintain positive professional customer relationships. Communicate with key accounts weekly/biweekly.
- Regularly review relevant policies/procedures for possible change.
- Communicate all transshipping activity in accordance with Company Policy and Procedures.
- Take responsibility for leading the assigned employee-partners and assuring that teamwork is the key to the group’s success.
- Solicit all new accounts in your assigned sales area.
- Notify RSM of any change to an existing account, including ownership or closure, etc.
- Must properly complete all required paperwork to Company policy and timeline.
- Using company guidelines develop, sell in, communicate and monitor all assigned accounts for CDA contracts and compliance (internally and externally).
- Achieve and monitor all metrics and sales objectives.
- Monitor required Buffalo Rock Merchandising Standards criteria per account.
- Achieve and monitor all account program key objectives.
- Develop, communicate, and coordinate all approved pricing on all Buffalo Rock products (internally and externally).
- Coordinate and assist with resets and new store openings.
- Coordinate equipment needs, equipment placements and point-of-purchase needs with Retail Department Management.
- Assist with weekly forecasting to achieve company metrics.
- Participate and contribute to the franchise’s “Strategic Planning” process and monitor to ensure all assigned plans are implemented and achieved.
- Understand and then ensure all assigned sales objectives and quotas are reached.
- Ensure that all assigned employee-partners keep all forms of communication turned on in accordance with department guidelines.
- Review customer call-in reports daily and address any issues promptly with the customer and the employee-partners.
- Know each manager/buyer at each account by name and keep them updated on all Buffalo Rock Company pricing, new product, and any information pertinent to mutual business needs.
- Sell-in all current and future products, including all brands and packages distributed by the Buffalo Rock Company.
- Must continuously seek authorization and full distribution for all current and future products distributed by the Buffalo Rock Company.
- Must aggressively pursue additional shelf space, position, display space, cooler space, vending placements, and rack placements in all assigned accounts, incremental to the CDA status of the account.
- Ensure that all marketing programs with assigned /selected accounts are implemented and maintained, and report and remedy any non-compliance under the Merchandising Standards
- Assist with the collection of any missing invoices, or DSDs, and in the collection of any overdue account balances and bad check payments.
- Adhere to customer policies for vendors or suppliers, which may include but are not limited to business conduct policies, business ethics policies, legal policies, and delivery and merchandising policies.
- Conduct Sales Meetings to communicate all pertinent information on metrics, sales, pricing, promotions, ads, new items, etc.
- Follow SOP on meeting schedule and guidelines (i.e. weekly, monthly and quarterly) as directed.
- Must schedule, conduct, facilitate, attend, and/or participate in all scheduled meetings.
- Coach, train, develop and assist employee-partners in accomplishing their assigned goals and responsibilities.
- Conduct periodic evaluations and performance reviews with employee-partners.
- Ensure all assigned employee-partners service their assigned routes daily, and in the event of their absence make sure the route is worked.
- Ensure all assigned employee-partners report to work daily and on time in accordance with department guidelines.
- Ensure compliance with all equal opportunity, non-discrimination, and no-harassment laws and policies.
- Understand and use when needed the counseling and progressive discipline as outlined in the Company Policy Manual.
- Required to work any special events or other events associated with the Buffalo Rock Company or the franchise.
- Perform all other duties as assigned.
- Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
- Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
- Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
- Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
- Honor and follow through on all business commitments.
- Embody Buffalo Rock’s Purpose of “Building brands through legendary service and remarkable people."
- Live Buffalo Rock’s Core Values:
- Committed to serving our communities.
- Customer success drives our success.
- Integrity matters.
- Obsessed with continuous improvement.
- We care for each other.
- Win the day.
- Active Learning- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Mathematics - Using mathematics to solve problems.
- Monitoring- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Reading Comprehension- Understanding written sentences and paragraphs in work related documents.
- Speaking- Talking to others to convey information effectively.
- Writing- Communicating effectively in writing as appropriate for the needs of the audience.
- Coordination- Adjusting actions in relation to others' actions.
- Instructing - Teaching others how to do something.
- Negotiation - Bringing others together and trying to reconcile differences.
- Persuasion - Persuading others to change their minds or behavior.
- Service Orientation- Actively looking for ways to help people.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
- Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
- Time Management - Managing one's own time and the time of others.
- In an Enclosed Vehicle or Equipment
- Working conditions will be inside and outside where temperatures will vary from extreme heat to extreme cold, working in rain or snow, all for extended periods.
- Education: High School Diploma or General Education Degree (GED); Required.
- Computer Skills: Basic knowledge of Microsoft suite of products including Word, Excel, Outlook, PowerPoint, SharePoint, ShareFile, OneNote, and OneDrive
- Experience: 3 plus years of Sales and Management Experience (or management approval); Required
- Certifications and Licenses: Must have a valid state driver license, for state of residence, with a good driving record.
Posted 2025-10-08
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