Head of Lifecycle Marketing

Job Description

Job Description

About Landing

Landing is building the category for flexible, fully-furnished living. Every stay feels like home. That is the brand, and that is the product. A Landing guest gets the space of an apartment, the consistency of a hotel, and the warmth of a place that feels like it was made for them, for a night, a month, or a year.

We are a marketplace, not a landlord. Apartment owners bring their vacant units and we bring the guests, the technology, the furnishings, the pricing, and a local General Manager in every market. The model is capital-efficient by design and extraordinarily hard to replicate. We have spent years building a full-stack operating system for extended stays, from our booking platform and dynamic pricing engine to our in-market operations and 24/7 AI concierge, and that investment is translating into a business growing fast on every axis that matters.

Extended stays are the fastest-growing segment of travel and hospitality and the category is wide open. Hotels are commoditized. Airbnb is a coin flip. Landing is the only option that actually feels like home, and our guests prove it with their feet. They come back. They refer their friends. They pick us even when they don’t have to.

We are a growth-stage company, well-funded and accelerating rapidly. Apartment partners keep expanding their portfolios with us. Guests keep coming back. The brand is something travelers deliberately choose. The next chapter is about turning every returning guest into a real relationship, and that is why this role exists.

About the Role

Landing is hiring a Head of Lifecycle Marketing to own one thing: guests come back. Repeat-booking rate, guest LTV, and direct demand from the existing base are your scoreboard. This is a builder’s seat. You’ll set the lifecycle strategy, rebuild the CRM stack, ship the programs, and run the measurement, with AI embedded in how you work, not bolted on.

We want a senior operator who moves fast, thinks commercially, and is already using AI to generate creative, build journeys, and run experiments faster than a traditional lifecycle marketer.

What You’ll Own

• Repeat — repeat-booking rate, guest LTV, and direct demand from the existing base. Creative solutions to get customers to change their booking behavior.
• Voice of the guest — a standing cadence of guest calls, every review, every ticket. You know our customers better than anyone else at Landing and feed what you learn back into Lifecycle, Product, Brand, and Ops.
• Proactive problem-solving — patterns from calls and tickets become shipped fixes, not a spreadsheet. You hear pain and close it before the next guest sees it.
• Ops partnership — every guest message (confirmation, arrival, mid-stay, maintenance, post-stay) is timely, on-brand, and coordinated with what’s actually happening inside the unit. You and Field Ops operate as one team.
• In-unit hospitality — welcome moments, local guides, and physical brand details inside the unit that show up in reviews and on social.
• Post-stay and win-back — sequences that bring guests back without begging. Lapsed-guest reactivation that earns its keep, not discount spam.
• Loyalty — a program that rewards repeat behavior and measurably changes it.
• CRM stack and segmentation — hands-in-the-tool in Hubspot and ZoomInfo. Rebuild segmentation from first principles so every message goes to the right guest in the right voice.
• AI-native execution — use Claude, Braze AI, and whatever comes next to generate copy, build journeys, personalize, and move 5–10x faster than a traditional lifecycle team.
• Experimentation — a continuous backlog of holdouts and incrementality tests across audiences, channels, and offers. Kill what doesn’t work. Scale what does.
• B2B and partner demand — extend the same lifecycle playbook to corporate housing buyers (travel managers, relocation, HR) and apartment partners (owners and operators).

What We’re Looking For

• 6+ years in lifecycle, CRM, or retention marketing in a brand where voice and taste mattered.
• Hands-on operator in HubSpot (our current stack), ideally with exposure to dedicated B2C lifecycle platforms like Braze, Iterable, Customer.io, or Klaviyo so you can tell us if and when to upgrade. You segment, script, QA, and debug journeys without a technical assist.
• Data fluency. You don’t wait on a data analyst to tell you if a campaign worked.
• Genuine AI fluency. Using it daily, with opinions about where it breaks and ideas about how it compounds a lifecycle team.
• Experimentation discipline — holdouts, incrementality, pre-registered hypotheses. Not “the B variant won.”
• Commercial instinct. You can tell a repeat-driven margin story in a board deck and defend the math.
• High ownership. You’d rather ship something imperfect this week than polish something perfect next month.

What Success Looks Like in Year One

• Repeat-booking rate is materially up, with the lift driven in part to lifecycle programs.
• Guest LTV is up, and direct demand from the existing base is a named, measured, growing source of bookings.
• A loyalty program is live, instrumented, and changing repeat behavior against a holdout.
• A B2B nurture motion is live for corporate housing buyers, contributing measurable pipeline to the sales team.
• A partner-marketing motion is live for apartment owners and operators, contributing measurable lift in signed units and expansion.
• The CRM stack is rebuilt: clean segmentation, modernized journeys, and an AI-accelerated creative pipeline serving all three audiences.
• A documented testing cadence that produces more learnings than the rest of the marketing team combined.

Why This Role Matters

Landing’s growth depends on guests choosing us again, corporate buyers picking us for their people, and apartment partners expanding their portfolios with us. This role owns the compounding layer of the business across all three: the guests, buyers, and partners we already have. Every point of repeat, expansion, or retention we unlock is unit-economics leverage we keep forever.

Benefits & Perks

Landing aims to create a workplace that fosters both personal and professional growth. We offer a competitive benefits package we are proud to share with you!

• Solid compensation package + stock options
• Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• We’ve got you covered with a 401(k) plan and access to ImmediatePay
• Feel relaxed with super generous PTO policy
• Opportunities for upward mobility - we want you to grow with us!
• Travel perk: $750 USD annually in Landing Stays

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