Site Merchandiser

Job Description

Job Description

Holley Performance Brands is seeking a data-driven Site Merchandiser to act as the digital store owner for their division.

This role is responsible for onsite revenue performance, product prioritization, and conversion optimization across the brand’s ecommerce experience. You will manage homepage strategy, promotional execution, category merchandising, and new product activations while partnering cross-functionally with Paid Media, Email/CRM, Product Marketing, and the Ecommerce Center of Excellence (COE).

You will operate within enterprise frameworks while owning brand-level execution and growth outcomes.

Responsibilities:

Onsite Revenue Performance

• Drive division-level DTC revenue performance in partnership with Marketing leadership
• Optimize conversion rate (CVR), average order value (AOV), and revenue per session
• Monitor daily and weekly performance trends and act quickly on opportunities

Homepage & Category Strategy

• Manage homepage storytelling, featured products, and campaign placements
• Prioritize products and collections based on performance, launches, and margin
• Optimize category pages (PLP), sorting rules, filters, and on-site search experience

Promotional Execution

• Execute promotional strategies aligned to divisional goals and enterprise guardrails
• Coordinate execution with Paid Media and Email campaigns

• Ensure promotional accuracy, clarity, and strong product positioning

Assortment & Product Prioritization

• Identify high-performing and high-margin SKUs for visibility
• Support new product launches with strategic placement and discoverability
• Identify underperforming categories and recommend corrective action

Cross-Functional Alignment

• Partner with Paid Media to align landing pages with campaign intent
• Collaborate with Email/CRM teams to ensure cohesive onsite experiences
• Work with Product Data and Content teams to improve product detail completeness
• Coordinate with COE Site Merchandising Lead on structural changes and best practices

Data & Performance Monitoring

• Analyze category-level performance and funnel metrics
• Identify conversion friction and merchandising opportunities
• Bring actionable insights and recommendations to division leadership

SEO

• Own on-page SEO across the product catalog — including product titles, meta titles, meta descriptions, and alt text — ensuring alignment between search intent and product content
• Develop and optimize category page copy that balances keyword relevance with a compelling customer-facing tone
• Support internal linking strategy to pass authority to key categories and product pages
• Stay current on Google algorithm updates and eCommerce SEO best practices

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in e-commerce merchandising or a similar role(3-5 years)
• Automotive knowledge/familiarity with Holley Performance Brands preferred
• Strong understanding of e-commerce platforms and tools (e.g., Shopify, Magento)
• Proficiency in data analysis and reporting
• Excellent written and verbal communication skills
• A keen eye for detail and a passion for online retail

Why Join Us:

• Opportunity to lead and innovate in a dynamic and growing company.
• Work with a passionate and dedicated team of professionals.
• Competitive salary and benefits package.
• Be at the forefront of automotive technology and innovation.
• Contribute to the success of Holley Performance Brands, a leader in the performance aftermarket industry.

Why Holley Is a Great Place to Work

At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits:

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.