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Marketing Communications Specialist I

Blue Cross and Blue Shield of Alabama
Birmingham, AL
Overview

Department Overview

The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.

Primary Responsibilities

The Marketing Communications Specialist I is responsible for developing, creating, preparing, evaluating and presenting communication materials required to effectively educate existing and prospective groups, group members and/or direct consumers about Blue Cross and Blue Shield of Alabama products and services. These efforts will support corporate goals and objectives as well as the specific requester’s objectives, while addressing the needs and concerns of the audience. All Marketing Communications’ materials must be produced in a timely and cost effective manner that maintains and/or enhances our corporate image.

Summary Of Qualifications

  • Bachelor’s Degree
  • Experience with Microsoft Word, Excel and PowerPoint
  • Experience building relationships and identifying necessary information to effectively communicate
  • Experience managing and prioritizing multiple tasks, deadlines and requests in a timely manner
  • Experience writing and editing content
  • Experience adhering to communication standards
  • Experience in project management is preferred
  • Quality assurance/review experience preferred
  • Knowledge of the healthcare industry preferred
  • Experience working in a corporate environment is preferred

Note: Willing to fill at a higher level based on experience

Work Location

The work location for this position will be hybrid (onsite/remote).

Terms and Agreements

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews.

We appreciate your interest in Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen. No question on this application is intended to secure information to be used for such discrimination.

Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association
Posted 2025-11-11

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