Sales and Marketing
Position Overview
Theodore, AL
Genesis is seeking a driven and customer-focused Sales & Marketing Representative to support business growth through a combination of sales execution, account management, and marketing initiatives. This role is responsible for developing new business, strengthening existing customer relationships, and supporting marketing efforts that promote safety products and services.
The ideal candidate is comfortable working in a B2B environment, understands industrial or safety-focused markets, and can balance relationship-building with data-driven sales and marketing activities.
Key Responsibilities
Sales Responsibilities
Develop and manage relationships with existing customers while identifying opportunities for new business
Generate and follow up on sales leads through outreach, referrals, and marketing campaigns
Prepare quotes, proposals, and pricing in coordination with internal teams
Conduct product presentations and solution-based sales discussions with customers
Track sales activity, pipeline, and forecasts using CRM tools
Collaborate with project management and operations teams to ensure smooth order execution and customer satisfaction
Marketing Responsibilities
Support development and execution of marketing campaigns, promotions, and customer outreach initiatives
Assist with brand awareness efforts including trade shows, industry events, and customer visits
Help maintain marketing materials such as product literature, presentations, and digital content
Support social media, email campaigns, and website updates as needed
Gather market intelligence, customer feedback, and competitor insights
Qualifications
2+ years of experience in B2B sales, marketing, or account management
Strong communication, presentation, and relationship-building skills
Ability to understand technical products and translate features into customer value
Organized, self-motivated, and goal-oriented
Proficient with Microsoft Office; CRM experience preferred
Comfortable working in a fast-paced, team-oriented environment
Preferred Experience
Experience selling industrial, construction, or safety-related products or services
Familiarity with PPE, fall protection, or industrial safety solutions
Experience with trade shows, customer events, or industry marketing initiatives
Bachelor’s degree in Business, Marketing, Communications, or related field (preferred, not required)
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