Digital Product Manager - MarTech and Digital Experience Team

**Position Overview** At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Digital Product Manager within PNC's MarTech and Digital Experience organization, you will be based in Pittsburgh, PA or Cleveland, OH. This Digital Product Manager will develop impactful digital experiences that help shape the future of PNC.com-our enterprise digital storefront-by building scalable, customer-centric solutions that drive business growth and deepen engagement. What You'll Do You'll be part of a collaborative, results-oriented, and data-driven team focused on delivering best-in-class digital experiences. Your work will directly support PNC's enterprise growth imperatives, including household acquisition and customer relationship deepening. Key Responsibilities - Translate business objectives into digital journeys using our content management platform to deliver measurable outcomes. - Partner with product, marketing, development and design teams to align digital experiences with strategic goals. - Apply design thinking, test-and-learn methodologies, and performance analytics to continuously improve PNC.com experiences. - Leverage customer insights and market trends to inform experience enhancements. - Facilitate intake and briefing processes to ensure clarity and alignment across stakeholders. - Support creative development and content workflows using our Adobe suite of products. - Monitor KPIs and business results for digital experiences, and recommend optimizations that improve performance and customer satisfaction. - Execute customer-focused quality assessments and support risk management, compliance, and audit needs. What You'll Bring - High level of organization and attention to detail - Strong communication and project management skills - Analytical orientation to performance measurement - Customer focus with the ability to identify and respond to diverse customer needs - Ability to operate within matrixed organization with multiple stakeholders Leading Candidates will have - Digital marketing and design experience - Familiarity using a content management system - Experience managing cross functional projects - Comfort analyzing data to make informed recommendations - Use of Adobe digital platforms is a plus PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. **Job Description** + Supports the execution of digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices. + Completes basic analysis of digital experience, market trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. May help in business case development. + Participates in and makes effective recommendations for the development and design of new and existing digital experiences. Supports in the management of the development, production, roll-out or promotion of digital experiences. + Executes customer focused quality assessments and improvement processes. As part of the first line of defense, supports risk management, compliance, and audit needs as necessary. + Monitors business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: + **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. + **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. **Qualifications** Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. **Preferred Skills** Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing **Competencies** Business Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development **Work Experience** Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. **Education** Bachelors **Certifications** No Required Certification(s) **Licenses** No Required License(s) **Pay Transparency** Base Salary: $72,000.00 - $117,600.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. **Application Window** Generally, this opening is expected to be posted for two business days from 11/10/2025, although it may be longer with business discretion. **Benefits** PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards ( . **Disability Accommodations Statement** If an accommodation is required to participate in the application process, please contact us via email at [email protected] . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. **Equal Employment Opportunity (EEO)** PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. **California Residents** Refer to the California Consumer Privacy Act Privacy Notice ( to gain understanding of how PNC may use or disclose your personal information in our hiring practices.