Senior Paid Media Specialist

JOB DESCRIPTION

Position Summary

Citrix is hiring a Senior Paid Media Specialist to own paid media strategy and execution for our existing Enterprise account base. This role is not responsible for net-new lead generation. Instead, you will drive measurable outcomes across early pipeline stages and account engagement by running coordinated paid programs across LinkedIn, Google Ads, and Demandbase.

You will operate as the paid media subject matter expert for Enterprise accounts, working with limited oversight to set standards and best practices across audience strategy, testing, measurement, and reporting. You will manage budget, build and optimize retargeting programs, ensure tracking is implemented correctly (GTM/events), build dashboards and performance reporting, and create forecasting models to justify and unlock additional investment. You’ll partner closely with Sr. Marketing Campaign Managers to align paid media with campaign motions, sales priorities, and account segments.

Key Responsibilities

Enterprise Paid Media Ownership (Strategy + Execution)

• Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities (campaign motions, product initiatives, renewal/upsell support, and sales plays) to drive awareness → engagement → early sales pipeline progression.
• Translate campaign goals and account segments into channel plans, including always-on programs, bursts, and retargeting sequences.
• Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate.
• Establish and maintain paid media standards and best practices across naming conventions, UTM governance, testing frameworks, and documentation.

Channel & Platform Management (LinkedIn, Google, Demandbase)

• Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization.
• Own account list processes, audience matching, creative rotations, bid/optimization strategies, and landing-path alignment.
• Coordinate with Sr. Marketing Campaign Managers to align paid activation with campaign timelines, messaging, and account priorities.

Budget Management & Performance Optimization

• Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities.
• Design and run structured experiments (audience, creative, offer, format, landing path) and turn learnings into repeatable playbooks.
• Identify process and system improvements that increase performance and operational efficiency.

Tracking, Measurement & Retargeting Enablement

• Own tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking.
• Use Google Tag Manager to create and maintain tags, triggers, and events that improve retargeting and measurement depth (e.g., key page views, CTA clicks, asset engagement, video engagement).
• Lead cross-functional measurement improvements (event taxonomy, conversion framework, tracking QA) in partnership with Marketing Ops, Web, and Analytics.
• Partner with internal teams to ensure platform integrations and reporting sources are accurate, stable, and scalable.

Dashboards, Reporting & Stakeholder Readouts

• Build and maintain dashboards that connect paid activity to enterprise account outcomes (reach within account lists, engagement, intent lift, site behavior, stage progression, influenced pipeline where measurement allows).
• Deliver weekly/monthly performance readouts with clear narrative and recommendations: what changed, what worked, what didn’t, and what’s next.
• Provide post-campaign analyses and executive-ready summaries that inform future investment and strategy.

Forecasting & Annual Planning

• Create quarterly and annual forecasts to support budget planning and requests for increased investment.
• Build scenario models (base/growth/aggressive) with transparent assumptions, risks, and expected outcomes.
• Establish annual trajectories of success tied to enterprise account priorities and measurable performance indicators.

Cross-Functional Collaboration & Enablement

• Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives, sales plays, and account segmentation.
• Collaborate with Marketing Ops, Analytics, Web, Content, and Creative to ensure strong inputs, clean execution, and reliable measurement.
• Provide guidance and training to cross-functional partners on paid media best practices, measurement, and performance interpretation.

What Success Looks Like (First 6–12 Months)

• Improved reach and engagement within named Enterprise account lists across priority segments.
• Stronger retargeting performance driven by improved event strategy, audience quality, and conversion signals.
• Clear, trusted dashboards and reporting that stakeholders use to make decisions.
• Demonstrated contribution to early pipeline progression and account engagement, with measurable impact where attribution allows.
• Credible forecasting that supports annual planning and enables budget increases tied to outcomes.

Required Skills & Experience

• Deep hands-on expertise running B2B paid media programs across LinkedIn, Google Ads, and Demandbase.
• Strong ABM fundamentals: account list targeting, matched audiences, intent/engagement segmentation, retargeting strategy, and suppression logic.
• Advanced competency in performance reporting and analytics; ability to build dashboards and tell a clear business story.
• Working knowledge of tracking and measurement: GTM, pixels, conversion events, UTMs, and measurement QA.
• Proven ability to own budgets, pacing, and optimization decisions with limited oversight.
• Strong stakeholder management and communication skills, including presenting performance insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent practical experience).
• 7–10+ years of hands-on B2B paid media experience (Enterprise SaaS preferred) or equivalent depth of specialization.
• Experience partnering cross-functionally with campaign managers, ops, analytics, and web teams to drive measurable outcomes.

Nice-to-Haves

• Experience connecting paid performance to pipeline stages and account outcomes using CRM/MA + BI tooling.
• Advanced Demandbase experience (intent, account identification, targeting, integrations).
• Experience supporting enterprise motions such as expansion, adoption, renewals, and product initiatives without relying on net-new lead capture.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $127,053-$190,580 CA generally ranges: $132,577-$198,866 All other locations fall under our General State range: $110,482-$165,722 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO .

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us via the Bridge portal for assistance.