Director of Sales and Marketing - Senior Living

Job Description

Job Description

Welcome to Distinctive Living , we're seeking a Director of Sales and Marketing for our Assisted Living and Memory Care Community (The Ridge at Grandeview) in Birmingham, AL!

Here at Distinctive Living , we want our people to realize their full potential. We're passionate about personal and professional growth and will do everything we can to help you flourish. We deeply care about our team-members and partners and strive to provide a culture where people feel valued and inspired.

The Director of Sales and Marketing maintains and/or improves upon the occupancy level and revenue production of the community in accordance with marketing and business plans to include managing the sales process and completing all activities required for a sale. Represents the community and increases awareness through participation in outside events. Assists management with resident retention. Develops and executes marketing plans and achieve community occupancy goals.

Responsibilities:

1. Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans. Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
2. Markets community services and programs to prospective residents, their family members, and/or advisors in the decision-making process and adapts marketing, presentation, and education based on the specific needs of the prospective resident.
3. Coordinates and completes all activities needed for a sale and converts deposits to move-ins. Based on Director's assessment of need, visits the prospect's home, health care providers, or other locations to conduct initial assessments or marketing presentations as appropriate. Ensures all paperwork is completed prior to move-in.
4. Keeps management and other key associates abreast of the status of all prospective move-ins. Tracks and records pre-residency steps to facilitate communication.
5. Interface with local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts that are not part of the business development coordinator/director referral contacts. Manages the business development activities noted above in the absence of business development associates.
6. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups. Director will have autonomy to determine the frequency, content and audience of such marketing presentations.
7. Effectively manages community inventory and looks for opportunities for increasing revenue and creating other revenue streams.
8. Represents the community and increases awareness through participation in outside events, professional groups, and community involvement in the local market. Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events consistent with goals of management and the community marketing plan. Follows up and executes sales process with all leads from events.
9. Assists management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as the Director deems appropriate and as is consistent with the marketing plan.
10. Develops and executes marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote community services.
11. Monitors conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to management and makes recommendations to management regarding broader marketing and retention strategies.
12. Maintains working knowledge of lead management systems and uses them to maximize sales effectiveness. Inputs all sales and marketing activities in a timely manner and according to systems standards.
13. Performs other duties as assigned or determined by the Director to be appropriate. Must effectively perform independently and under only general supervision.

Required Skills and Experience:

• 5+ years outside sales experience required
• Experience working in a service-related industry desired, experience working in hospitality or health care sales experience is a plus.
• Must have the ability to travel locally to attend functions, network within the community, create and implement events.
• 4 year Bachelor's Degree in Marketing, Business or related field from an accredited University preferred.
• The ideal candidate will be a team player that enjoys challenges, is professional, upbeat, and encourages others to succeed.

Apply today to learn why Distinctive Living is a certified Great Place to Work !