Inside Sales

Heritage Pool Supply Group, Inc.
Huntsville, AL

Position Purpose:

Inside Sales Associate is responsible for developing new leads and revisiting lost customer relationships, communicating with customers, understanding their needs, and ensuring a smooth sales process. Drives business growth by building relationships with new and existing customers in the Pool/Landscape industry. This role involves proactive sales initiatives, outbound calls, and efficient order processing, while maintaining excellent customer service and ethical conduct. The position requires an entrepreneurial spirit, teamwork, and a solution-oriented approach, using digital sales tools and CRM systems to enhance customer interactions and drive revenue.

Key Responsibilities:

  • Identify and qualify new business leads and opportunities.

  • Foster good relationships with both internal and external customers to maximize sales opportunities.

  • Support outside sales team in the manage of customer accounts and order processing.

  • Prepare product demonstrations, presentations and proposals to potential clients.

  • Track and report sales performance using sales CRM.

  • Drive sales growth with proactive outbound calls, managing at least 15 customers daily using CRM tools.

  • Collaborate with Credit and Lead Generation teams to maintain accounts, expedite order cycles, and identify new opportunities.

  • Maintain meticulous records of sales interactions, quotes, and transactions.

  • Foster continuous improvement by staying informed about product innovations, market trends, and competitor activities.

  • Work directly with the Sales Enablement Team to drive revenue

  • Drives adoption of digital resources to improve efficiency and sales effectiveness .

Direct Manager Direct Reports:

The position reports directly to the Branch Manager and does not directly manage other employees.

Travel Requirements:

Requires minimal travel, limited to occasional attendance at trade shows, industry association events, and company sponsored events as necessary to support sales and customer relationship efforts.

Physical Requirements:

This role involves prolonged desk work and computer use, requiring repetitive hand movements and fine motor skills. The ability to lift up to 15 pounds occasionally is needed. Reasonable accommodations are available to support individuals with disabilities, ensuring all employees can perform their duties effectively and in alignment with ADA guidelines.

Working Conditions:

Responsible for developing new leads, communicating with customers, understanding their needs, and ensuring a smooth sales process. Works in a dynamic, fast-paced environment that fosters collaboration and efficiency. This role requires adaptability to manage rapid workflows and tight deadlines, emphasizing proactive communication with customers via phone and digital channels.

Minimum Qualifications:

  • Excellent verbal and written communication skills.

  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel), relationship management software and Internet navigation.

  • Ability to effectively communicate in both verbal and written form; bilingual in English and Spanish preferred but not required.

  • Problem-solving abilities.

  • Excellent customer service skills with a focus on customer satisfaction and relationship-building.

  • Detail-oriented with strong organizational and time management capabilities.

  • Entrepreneurial spirit, with self-motivation and enthusiasm for the business.

  • Capability to work cohesively within a team environment, adhering to a "one team, one fight" philosophy.

Preferred Qualifications:

  • Proven experience in an inside sales role or similar.

  • Experience in B2B sales.

  • Knowledge of the company's products or industry.

  • Experience with CRM systems for sales tracking and customer communication.

  • Proficiency in English and Spanish for inclusive communication.

  • Efficiently manage priorities, maintain records, and perform data-driven analyses.

  • Representing the organization at trade shows and industry events.

  • Commitment to professional growth and adaptation to industry trends.

  • Expertise in advanced functions of Microsoft Office Suite.

  • Effective collaboration with sales teams and external partners.

Minimum Education:

A high school diploma is required.

Preferred Education:

Bachelor’s degree in marketing, Business Administration, or relevant field is preferred.

Minimum Years Of Work Experience:

  • Demonstrated experience in assisting customers with purchasing needs via in-person or telephone interactions.

  • Proven experience or a strong interest in generating new sales opportunities through proactive calls to potential customers.

  • Must be authorized to work in the United States without sponsorship.

  • Valid driver’s license, satisfactory driving record, and reliable transportation are required.

  • Successful completion of a criminal and driving background check, as well as a pre-employment drug test.

Certifications:

None explicitly stated or preferred.

Competencies:

  • Exceptional verbal and written skills to engage with customers, team members, and partners.

  • Builds strong relationships through responsive, personalized service and proactive issue resolution.

  • Manages multiple interactions daily, ensuring timely order submission and documentation.

  • Proficient in sales tools and CRM systems, leveraging product knowledge to achieve sales goals.

  • Analyzes customer needs and sales data to provide effective solutions.

  • Cultivates customer relationships and expands the company's network at industry events.

  • Proficient in Microsoft Office and CRM software, using digital tools to stay informed.

  • Maintains integrity, ethics, and reliability, fostering trust within the organization.

Job Location:

Heritage Pool Supply - Huntsville

7720 Governors West Huntsville, AL 35806

As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws. If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [email protected] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.

Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance.

Posted 2026-02-27

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