Product Marketing Manager

Job Description

Job Description

About defi SOLUTIONS:

It’s an exciting time to join defi!

defi SOLUTIONS partners with captives, banks, credit unions, and finance companies of all types and sizes to allow lenders to focus and transform their operations. The company’s comprehensive suite of originations, servicing, and managed servicing solutions together with technology-enabled processing services creates a flexible, configurable, and scalable platform that addresses lenders and borrowers ever-evolving needs. defi SOLUTIONS combines the expertise of defi SOLUTIONS and the former Sagent Auto Lending with the backing of Warburg Pincus, Bain Capital Ventures and Fiserv.

Job Description:

The Product Marketing Manager will play a key role in aligning our products with market needs and customer expectations. You’ll collaborate closely with marketing, sales, customer success and product and technology teams to ensure our products are positioned effectively, launched successfully, and consistently refined based on feedback and insights. The focus will be on understanding the market, defining our product strategy, and supporting the execution of marketing campaigns. As part of a small team, this role requires a self-starter who is energized by the opportunity to build and shape the product marketing function from the ground up. You should also be flexible and comfortable wearing multiple hats in a fast-paced environment.

Key Responsibilities:

• Conduct market research, competitive analysis, and customer interviews to understand market needs, customer pain points, and industry trends.
• Develop personas and craft product positioning and messaging that differentiates us in the market.
• Lead cross-functional go-to-market planning and execution for product launches, feature updates, and enhancements.
• Develop and maintain sales collateral, including product decks, battlecards, competitive comparisons, and train sales teams on how to use them effectively.
• Collaborate with demand generation team member to support development of marketing campaigns, webinars, and content that drive awareness, leads and pipeline.
• Build and execute programs to collect customer testimonials and case studies, and support customer marketing efforts at events and conferences.
• Support partner marketing initiatives by developing messaging, sales tools, and campaigns in collaboration with the marketing team.
• Act as the voice of the customer internally, sharing insights with sales, product and technology, and partner teams to inform strategy and drive improvements.
• Analyze data from Salesforce and other tools to uncover insights that inform marketing and sales strategies.
• Track, measure, and report on key product marketing KPIs and metrics to evaluate impact and drive continuous improvement.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5-10 years of experience in product marketing or a related role, preferably in B2B or technology environment.

Preferred Qualifications:

• Experience in B2B software or tech industry.
• Experience in financial services, automotive, or lending sectors also a plus.
• Familiarity with market research and competitive analysis.

Additional Skills and Traits:

• Proven self-starter who can manage multiple projects independently and effectively prioritize competing demands.
• Comfortable building new processes from scratch with a proactive, results-driven mindset.
• Highly organized, with a strong focus on delivering high-quality work.
• Strong analytical skills and ability to interpret market data and customer insights.
• Skilled in crafting effective product positioning and messaging.
• Experience creating and maintaining sales collateral and marketing content.
• Creative and innovative willing to bring fresh ideas to solve challenges and drive growth.
• Confident communicator with excellent presentation skills, able to influence across teams and stakeholders.
• Collaborative team player who can work cross-functionally.

Travel – Less than 25%

defi SOLUTIONS is an Equal Opportunity/Affirmative Action Employer