DIRECTOR OF MARKETING

Job Description

Job Description

DIRECTOR OF MARKETING
MONTGOMERY, AL

The Director of Marketing will build and run the company’s marketing operating system — CRM architecture, lifecycle design, creative direction, lead discovery and nurturing, segmentation, attribution, campaign execution, and reporting — across all business units.

Ideal Candidate:
• Technical, operational, and creative — the “Marketing CTO + Creative Director.”
• Builds efficient systems, compelling creative, and strong nurturing funnels.
• Thrives in multi-brand complexity and rapid execution environments.

Creative Leadership:
• Direct creative strategy, visual identity, and asset development.
• Provide hands-on design (Adobe/Canva) or direct outsourced designers.
• Ensure cohesive brand expression across all customer touchpoints.

Lead Discovery & Nurturing:
• Architect full-funnel discovery and inbound acquisition programs.
• Build multi-stage nurture flows for dealer, DTC, and install customers.
• Improve conversion via journey design, scoring, personalization.

Key Responsibilities:
• Own Dynamics CRM: lifecycle, segmentation, scoring, automation.
• Direct remote dev team for integrations, tracking, optimization.
• Build Power BI dashboards (pipeline, ROAS, CAC, velocity).
• Lead SEO/SEM, email/SMS, paid social, retargeting campaigns.
• Oversee brand/creative production and standards.
• Manage internal staff, agencies, remote developers.

Required Experience:
• 5–8+ yrs Marketing Ops/Growth; 3+ yrs hands-on Dynamics CRM.
• Proven CRM journey design, segmentation, lead processes.
• Creative leadership + design or art direction ability.
• Multi-site/brand experience; strong analytics; Power BI.
• Experience directing technical/development resources.

Nice to Have:
• Marketo/Mailchimp « Dynamics sync.
• Power Automate / Power Platform.
• Building materials or home-services category.

Company Description

TOP TALENT RECRUITER, a division of Marcel McElroy's JOB CONNECTION, LLC is an executive recruiting search firm who has clients throughout the southeast who are looking for top talent without the hassle of having too many inbound calls, emails, or resumes to review.
We also work with professionals who are too busy to spend countless hours searching on their own. Professionals who want to be represented, professionals with great work stability, candidates who fit your job descriptions, have great talent and skill set who want us to be their eyes and ears.

We want to hear from you if you are a professional looking for a new career or if you're a hiring manager or business owner looking for an easier way to build a winning team.

"BUILD YOUR TEAM TO WIN"
TOP TALENT RECRUITER

Company Description

TOP TALENT RECRUITER, a division of Marcel McElroy's JOB CONNECTION, LLC is an executive recruiting search firm who has clients throughout the southeast who are looking for top talent without the hassle of having too many inbound calls, emails, or resumes to review. \r\nWe also work with professionals who are too busy to spend countless hours searching on their own. Professionals who want to be represented, professionals with great work stability, candidates who fit your job descriptions, have great talent and skill set who want us to be their eyes and ears. \r\n\r\nWe want to hear from you if you are a professional looking for a new career or if you're a hiring manager or business owner looking for an easier way to build a winning team. \r\n\r\n "BUILD YOUR TEAM TO WIN" \r\n TOP TALENT RECRUITER