Used Car Buyer - BMW OF BIRMINGHAM

Sonic Automotive
Irondale, AL


At BMW OF BIRMINGHAM, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. So read on, and consider a rewarding career with Sonic Automotive, Inc.

Job Description



The Used Car Buyer will have a primary responsibility of executing a process which involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles from multiple sources for resale.

Duties and Responsibilities:

  • Responsible for calling, following up and scheduling appointments for customers to come in and appraise and purchase their used vehicles.
  • Utilize CRM for prospecting and lead generation.
  • Interface with current used vehicle owners from appointments set and dealership service drive with the purpose of purchasing their vehicle.
  • Approach, greet, and engage with dealership customers to appraise and offer to purchase their current vehicles.
  • Appraise used vehicles by asking questions, taking pictures of the vehicles, and inputting vehicle data into Sonic's automated inventory management system.
  • Work with Sales Managers to build and propose an offer to seller.
  • Introduces guest to sales department personnel to sell them a new vehicle after purchase of their existing vehicle.
  • Review monthly goals with management on vehicles purchased to better utilize time and plans more effectively.

Qualifications

  • Demonstrated success in telemarketing, appointment setting, or sales roles, with a track record of meeting or exceeding targets.
  • Strong ability to engage with customers effectively, build rapport, and address their needs and concerns professionally.
  • Excellent verbal communication skills with a persuasive and articulate demeanor over the phone.
  • Ability to handle rejection positively and persistently pursue leads, maintaining a positive attitude throughout.
  • Comfortable using CRM software, productivity tools, and other technology platforms to manage leads and track progress.
  • Valid driver’s license with a clean driving record.
  • Must be authorized to work in the USA.
  • Must be willing to undergo pre-employment compliance requirements: Drug testing, background check, MVR.

Additional Information



Salary Range:

  • $50,000 -75,000 per year

Schedule:

  • FULL TIME
  • 5 days a week / 2 days off
  • Weekend availability required

Benefits:

  • Medical, dental, vision insurance
  • 401k plan with company match
  • Paid Time Off accrual
  • Closed for Thanksgiving day and Christmas day
  • Employee discounts on purchasing and leasing cars
  • Opportunities for career advancement within a Fortune 500 company

All your information will be kept confidential according to EEOC guidelines

Posted 2025-09-11

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