Director of Marketing
Full Time
Birmingham, AL, US Director of Marketing, Communications, Public Relations, and Branding
Location : Greater Birmingham Humane Society (GBHS)
Reports To : Chief Executive Officer (CEO)
Classification : Full-Time | Exempt | Senior Leadership Team
*Please include a cover letter and portfolio in addition to your application
POSITION SUMMARY
The Director of Marketing, Communications, Public Relations, and Branding (“the Director”) leads the strategic vision, development, and execution of a comprehensive marketing, communications, and public relations strategy that elevates the mission of the Greater Birmingham Humane Society (GBHS). This role enhances the organization’s image and visibility across key stakeholder groups, promotes public engagement, and fosters broad-based support for its programs and services.
This senior leadership position ensures brand consistency across all platforms and leverages both traditional and emerging technologies—including artificial intelligence (AI), marketing automation, social media, and data analytics—to drive performance, storytelling, donor engagement, volunteerism, and community awareness.
PRIMARY OBJECTIVES
- Deep understanding of the GBHS mission, brand, and audience segments.
- Strategic development and execution of compelling, cohesive messaging that informs, inspires, and activates target audiences.
- Effective delivery of messaging across all communication platforms including digital, print, media, and AI-powered tools.
Marketing, Communications, Public Relations, and Branding
- Create, implement, and measure a holistic communications and marketing strategy that aligns with GBHS’s mission and goals.
- Lead cross-platform storytelling efforts—producing emotionally resonant content across digital, print, video, and event mediums.
- Serve as brand steward, ensuring consistency in messaging, voice, visual identity, and user experience across all public-facing materials and platforms.
- Manage and expand media relations strategy, including outreach, press releases, op-eds, interviews, and crisis communications.
- Direct content creation for all platforms including website, blog, e-newsletters, social media (Facebook, Instagram, LinkedIn, X), print appeals, brochures, digital campaigns, and annual reports.
- Lead the organization’s social media strategy, including content calendar development, monitoring, analytics, and engagement.
- Leverage AI-driven tools (e.g., ChatGPT, Grammarly, Midjourney, Canva AI, Jasper) to enhance content creation, media monitoring, SEO optimization, and campaign performance.
- Develop strategies for rapid-response communications during crisis scenarios (e.g., disaster relief, cruelty cases, large-scale rescues).
- Implement customer journey mapping and personalization using CRM and digital automation platforms.
- Monitor trends in the nonprofit, animal welfare, and digital marketing sectors to inform strategies and enhance brand relevance.
- Develop and execute an integrated strategic communications plan that supports GBHS’s long-term vision and immediate goals.
- Collaborate with Development, Programs, Operations, and Volunteer teams to align messaging and maximize impact.
- Establish KPIs and performance metrics for all communications and branding initiatives. Utilize analytics dashboards and AI-powered tools to track and optimize results.
- Prepare and manage department budgets, ensuring resource allocation aligns with strategic priorities.
- Lead regular brand audits and market research to assess audience perception and refine outreach approaches.
- Integrate AI-driven solutions to streamline internal workflows, enhance content creation, automate repetitive tasks, and improve audience targeting.
- Explore AI applications for donor segmentation, email personalization, A/B testing, image generation, and predictive analytics.
- Stay abreast of emerging technologies and communication tools to maintain GBHS’s competitive edge in the nonprofit sector.
- Hire, train, mentor, and manage a high-performing team of marketing, communications, and creative professionals.
- Cultivate a team culture of accountability, innovation, and excellence.
- Promote cross-functional collaboration to ensure seamless coordination across departments.
- Lead vendor and contractor relationships (e.g., designers, photographers, digital agencies) and negotiate service contracts as needed.
- Partner with the Development team to create compelling donor communications, annual giving campaigns, sponsorship decks, and event promotions.
- Contribute to grant proposals, reports, and stewardship content through storytelling and impact narratives.
- Drive campaigns and storytelling that connect with donors emotionally and convey measurable impact.
Required
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field. Master’s preferred.
- Minimum of 5 years in a leadership role in marketing, communications, or PR—preferably within a nonprofit or animal welfare environment.
- Demonstrated success in developing and executing integrated marketing strategies across traditional and digital channels.
- Proficiency with:
- Social media and content platforms (Meta Suite, LinkedIn, X)
- Design and video tools (Canva, Adobe Creative Suite)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Website CMS (WordPress, Squarespace, Wix)
- Analytics and reporting tools (Google Analytics, Meta Business Suite, SEO tools)
- Marketing automation and CRM tools (HubSpot, Salesforce Marketing Cloud, or similar)
- AI tools (ChatGPT, Jasper, Grammarly, Midjourney, Canva AI)
- Experience with cause marketing, issue advocacy, or mission-driven storytelling.
- Media training or experience as a public spokesperson.
- Video production and basic photography skills.
- Event promotion and experiential marketing experience.
- Strong understanding of DEI communications practices.
- Strategic and analytical thinking
- Creative vision and storytelling ability
- High emotional intelligence and interpersonal skills
- Strong project and time management
- Excellent writing and editing
- Data-driven decision making
- Media and crisis communication expertise
- Adaptability and resilience in a fast-paced environment
Recommended Jobs
Project Manager
Job Description Job Description Benefits: ~401(k) ~ Dental insurance ~ Vision insurance Position Overview Project Managers lead our production activities in the field, making decisio…
Schools - Speech Language Pathologist
Job Description Job Description Master's degree in Speech-Language Pathology, active SLP license and 1+ year of Speech-Language Pathology experience required. Applicants who do not meet these qua…
Drafter 2 4P/188
Job Description Job Description Drafter 2 Duration : 1 Year Client- Alabama Power Loaction- Birmingham, AL Qualifications: Minimum of 3+ years of drafting experience required …
Training Consultant - Program Development
Training Consultant – Program Development Work Location & Schedule Work schedule will be 4 days in the office and 1-day remote work Position can be in Birmingham, AL, Gulf Port, MS or Atlant…
Senior PR Transmitter Engineer - Kwajalein Atoll - 3786
Job Description Job Description Ready to launch your career? Be part of the next generation of access to space at one of the World’s Premier Gateways to Space! RGNext employees open portals to sp…
A&P Mechanic 3+ Years
This is for a mid-level position... Attached to the Production Manager and integrated into a team, your main tasks and responsibilities will be: Assembling (install or disassemble) nacelles, engi…
Discover the Charm of Alabaster: RN Telemetry Adventure!
RN Telemetry job in Alabaster, AL Embark on a rewarding adventure as a Telemetry RN in Alabaster! Picture yourself waking up to the charming Southern landscape, sipping coffee before your shift in a …
Service Technician Oxford, AL
Salary Range: $55,000 to 95,000 (Relocation Assistance available) At Mountain Motorsports, we believe that offering great pay, incredible year around business, fantastic incentive packages, opportun…
Registered Behavioral Technician
Job Description Job Description Benefits/Perks Careers Advancement Opportunities Flexible Scheduling Competitive Compensation Job Summary We are seeking a patient and energetic in…
Sales Executive
Job Description Job Description Sales Executive who works to make him/her self busy to be more productive to make business more profitable by giving best customer service, stocking merchandise on…