Marketing Manager

Job Description

Job Description

SUMMARY:

The Marketing Manager will translate strategic direction from the Executive Leadership Team into actionable marketing programs, oversee day-to-day marketing operations, and lead an experienced marketing team responsible for executing campaigns across multiple channels.

DUTIES AND RESPONSIBILITIES:

● Lead and manage an experienced marketing team responsible for executing marketing initiatives

● Foster a collaborative team culture that encourages creativity and accountability

● Conduct team check-ins, project reviews, and performance feedback

● Coordinate marketing initiatives across the organization

● Assign projects and manage timelines across team members and vendors

● Maintain processes and workflows that allow the marketing team to operate effectively

● Track campaign performance and marketing activity using HubSpot

● Monitor and analyze marketing-qualified leads (MQLs) and key metrics

● Prepare marketing performance reports for leadership

● Oversee initiatives across email, digital advertising, events, social media, website updates, and collateral

● Guide creative campaign thinking across the marketing team

● Collaborate closely with the sales team to support pipeline development

● Help develop marketing materials that support sales outreach

QUALIFICATIONS:

● 5+ years of professional marketing experience

● 2+ years of marketing team leadership or management experience

● Experience executing multi-channel marketing programs

● Strong hands-on experience using HubSpot for campaign management, marketing analytics, and MQL tracking

● Experience analyzing marketing performance data and tracking MQL metrics

● Strong organizational and project management skills

● Excellent written and verbal communication skills

● Experience marketing to government agencies or public safety organizations

● Conference or event marketing experience

● Experience in B2B environments with longer sales cycles

● Experience supporting sales pipeline development through marketing initiatives

COMPTENCIES:

• Leadership – Provides strong leadership; sets a good example; skilled decision maker; motivator; encourager.

• Strategic Thought – Works to establish and articulate vision; shows creativity when defining solutions.

• Project Management – Manages multiple projects and meets deadlines in a fast-paced environment; develops project plans; manages resources effectively; communicates changes and progress; manages project team activities.

• Employee Development – Offers feedback; coaches employees appropriately; takes mentoring role; challenges and develops employees; offers opportunity.

• Interpersonal Skills – Builds strong relationships; good listener; practices empathy; adept at conflict resolution.

• Adaptability – Adapts to change and challenging situations; open to new ideas and responsibilities.

• Client Service – Promotes positive client relationships; works with intentional client focus; service-oriented; strives to solve issues raised by clients.

• Engagement – Aligns oneself with organizational values; Actively commits oneself to excellence and continuous growth; takes ownership of successes and failures.

• Teamwork – Accountable to team; works collaboratively; appreciates view of team members; respectful.

PHYSICAL DEMANDS AND WORK ENVIORNMENT:

• Occasionally required to stand

• Occasionally required to walk

• Frequently required to sit

• Continually required to utilize hand and finger dexterity

• Continually required to talk and hear

• While performing the duties of this job, the noise level in the work environment is usuallymoderate.

• The employee must occasionally lift and /or move up to 5 lbs.

• Specific vision abilities required by this job include: Close vision; Color vision; Peripheral vision; Depth perception and ability to adjust focus.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals