Assistant Manager of Marketing

Role Purpose:

• The Digital Media Champion’s goal is to create an attractive and engaging social media presence for Chick-fil-A Enterprise that keeps our Restaurant top of mind with our community, while growing our sales and generating awareness of our brand.
• Content must remain on brand, align with Marketing Strategies and directives, and be contextualized to the respective audience.
• Work closely with the Marketing Director to ensure brand alignment, schedule promotions, and respond to relevant audience interactions or direct messages on social media channels.

Role-specific Responsibilities

• Create and execute content for current Social Media channels and Email Campaigns.
• Curate, edit, and publish social media posts and professional-grade photos on relevant platforms, including Facebook and Instagram.
• Maintain and update Chick-fil-A Enterprise’s Linktree when necessary.
• Initiate new social media platform presence when appropriate.
• Maintain relevant knowledge of social media trends, marketing tactics, etc.
• Remain current on social media brand standards from Chick-fil-A Inc.
• Create, manage, and monitor a social media calendar via Google Calendar, which may extend to Google Sheets or Microsoft Excel.
• Assist the Marketing Director with execution of events, marketing initiatives and partnerships.
• Connect with other Chick-fil-A Restaurants and Staff Members for marketing ideas and resources.

Core Competencies:

• Ability to create visually appealing and brand-aligned graphics and videos.
• Skilled in short-form and long-form storytelling tailored to platform formats (e.g., Instagram Reels, Facebook Posts).
• In-depth knowledge of major platforms (Instagram, Facebook, Linktree)
• Understanding of best posting times, algorithm behavior, and content types per platform.
• Ability to track KPIs (reach, engagement, CTR, conversions).
• Strong understanding of Chick-fil-A Inc. brand's identity and marketing goals
• Monitors comments, DMs, and tags to respond appropriately and in a timely manner.
• Coordinates with the team members to support our marketing and engagement.
• Works closely with the Marketing Director and Executive Team.

Availability:

• Flexible Schedule; typically 5-15 hours a week in addition to other operational responsibilities, when needed.
• Be available for content creation and distribution when needed as per the Marketing Director.
• When required for an in-store presence for social media marketing, the schedule will be communicated 2 weeks prior or earlier, based on the current yearly Marketing Calendar.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.