Student Intern - Marketing - University of Alabama - Dining

The intern is responsible for being the liaison between the student body and Aramark via peer-to-peer marketing, campus dining promotional events, and creating marketing materials for the units.

Job Responsibilities

• Act as a liaison between Aramark and the student body through peer-to-peer marketing, reaching out to student groups, coordinating the marketing schedule with university events, and conducting student surveys and focus groups
• Strategically plan and curate video and photography for a variety of projects such as social media posts, including Facebook, Instagram, and YouTube
• Create rapid turnaround and ensure timely delivery of completed videos while meeting project deadlines
• Independently shoot high-quality photos and videos that produce captivating content to drive brand awareness while engaging with the audience and capitalizing on promotions and events
• Assist with writing and crafting compelling captions, headlines, and narratives that enhance digital content
• Develop relationships with outside vendors to obtain pricing and print requirements and follow-up to ensure completion of projects (printers, designers, etc.)
• Develop text, layout, and design for first drafts of promotional materials (brochures, postcards, emails, flyers, signage, posters, etc.)
• Interact with customers while working at various marketing events such as open house, orientations, club meetings, meal plan information tables, special events and promotions
• Distribute marketing materials to the dining locations and make sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)
• Enter data into Excel spreadsheets for analysis, interpret spreadsheet data and convert to an executive summary
• Update the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generate new ways to increase website traffic and student interest
• Maintain a professional image
• Complete marketing projects as needed
• Assist in other departments as needed

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

Required Qualifications:

• Must be currently enrolled at the University of Alabama
• Ability to work 10 - 20 hours per week
• Must be able to communicate and understand directions in English effectively
• Ability to understand and use Microsoft Office
• Strong organization skills and attention to detail

Desired Qualifications:

• Experience using graphic design programs like Canva and/or Adobe
• Sophomore classification or higher

This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective equipment (PPE).

Education