Digital Content Coordinator

Job Description

Job Description

Digital Content Coordinator

Location: Birmingham, AL

Why VIVA HEALTH?

VIVA HEALTH, part of the renowned University of Alabama at Birmingham (UAB) Health System, is a health maintenance organization providing quality, accessible health care. Our employees are a part of the communities they serve and proudly partner with members on their healthcare journeys.

VIVA HEALTH has been recognized by Centers for Medicare & Medicaid Services (CMS) as a high-performing health plan and has been repeatedly ranked as one of the nation's Best Places to Work by Modern Healthcare.

Benefits

• Comprehensive Health, Vision, and Dental Coverage
• 401(k) Savings Plan with company match and immediate vesting
• Paid Time Off (PTO)
• 9 Paid Holidays annually plus a Floating Holiday to use as you choose
• Tuition Assistance
• Flexible Spending Accounts
• Healthcare Reimbursement Account
• Paid Parental Leave
• Community Service Time Off
• Life Insurance and Disability Coverage
• Employee Wellness Program
• Training and Development Programs to develop new skills and reach career goals
• Employee Assistance Program

See more about the benefits of working at Viva Health -

Job Description

The Digital Content Coordinator will lead and execute digital engagement strategies for current members while driving broader digital marketing initiatives. This role is responsible for developing targeted member communications, managing email and text marketing, managing marketing automation platforms, and executing multi-channel campaigns across web, social, search, and paid media. This position ensures consistent, compelling messaging that strengthens member relationships and supports organizational growth.

Key Responsibilities

• Develop and implement digital and text communication strategies to engage and retain current members and increase Medicare Star Rating.
• Manage and optimize email and text marketing campaigns, newsletters, and automated workflows.
• Create targeted messaging strategies based on member health related outcomes for Stars and survey engagement.
• Review member-facing content across website, member portals, and mobile platforms to ensure consistency across all communication channels.
• Monitor engagement metrics and continuously improve communication performance with the goal of increasing Stars and member retention.
• Ensure consistent brand voice and messaging across all digital member touchpoints.
• Coordinates with all departments to identify opportunities to utilize digital communication with members, prospective members, providers, and other partners.
• Plan, execute, and optimize digital marketing campaigns across email, social media, search, and paid advertising.
• Manage content calendars and collaborate with internal teams to align messaging with organizational goals.
• Oversee SEO/SEM strategy and website performance optimization.
• Analyze campaign performance data and provide actionable insights.
• Monitor digital advertising budgets and maximize return on investment (ROI).
• Support lead generation, conversion optimization, and growth initiatives.
• Coordinate development of digital content including blogs, landing pages, email campaigns, and social posts.
• Ensure website content is current, engaging, and aligned with marketing objectives.
• Stay informed on emerging digital trends and recommend innovative strategies.

REQUIRED:

• Bachelor's Degree in Marketing, Communications, Business, or related field
• 3–5 years of experience in digital communications and/or digital marketing
• Proven experience managing email marketing platforms and marketing automation tools
• Strong knowledge of SEO, paid media, social media strategy, and analytics tools
• Experience working with CRM systems and audience segmentation
• Excellent written communication and content development skills
• Strong analytical mindset with the ability to interpret data and optimize performance
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

PREFERRED:

• Master’s degree in Marketing, Communications, Business, or related field
• Experience in Salesforce Marketing Cloud