Area Sales Director

Job Description

Job Description

Area Sales Director – Huntsville, AL

Aspen Bravo is a rapidly growing residential window and door replacement company committed to delivering an exceptional homeowner experience. We proudly install ProVia® windows and doors , recognized throughout the industry for their superior craftsmanship, energy efficiency, security, beauty, and industry-leading warranty.

We’re not looking for someone to simply manage a territory—we’re looking for someone to build one.

As the Area Sales Director, you’ll be responsible for launching and leading our Huntsville market. You’ll recruit, train, coach, and develop your own sales team while implementing Aspen Bravo’s proven systems and culture. This is a rare opportunity to help build a national organization from the ground up alongside executive leadership.

This is a 100% performance-based opportunity with no base salary. Compensation is earned through leadership overrides and revenue generated by the sales organization you recruit, develop, and lead. There is no cap on your earning potential.

Why Aspen Bravo?

Companies don’t become extraordinary because of a logo or a name. They become extraordinary because of the people behind them.

We named this company after two things that don’t quit.

Aspen trees don’t grow alone. What appears to be a forest of individual trees is actually one connected living organism sharing a single root system beneath the ground. They support one another, and even after devastating fires, they’re often the first to grow back because the roots remain alive.

Bravo comes from the military phonetic alphabet. It represents teamwork, accountability, resilience, and the belief that no one gets left behind. It’s a mindset built around serving the people beside you and continuing forward when others would quit.

Put those together, and you get Aspen Bravo.

A company built on the belief that success isn’t created by individuals chasing personal recognition—it’s created by people working together, holding one another accountable, developing future leaders, and refusing to quit when things get difficult.

That isn’t just our name.

It’s how we recruit.

It’s how we lead.

It’s how we build every market across the country.

Who We’re Looking For

We’re looking for builders.

Not necessarily people with the perfect résumé.

We’re looking for people with grit.

People who have been overlooked.

People who know what it feels like to be underestimated.

People who are coachable enough to learn, competitive enough to win, humble enough to keep improving, and determined enough to continue when others give up.

We believe opportunity should be earned—not handed out.

If you’re looking for a company that will simply give you a paycheck, this probably isn’t the right fit.

If you’re looking for an opportunity to build something that can change the direction of your family’s future while helping others do the same, we’d like to meet you.

Your Role as Area Sales Director

The Area Sales Director is responsible for building and leading Aspen Bravo’s sales organization in the Huntsville market.

Your success will depend on your ability to find the right people, develop them, create accountability, establish a winning culture, and consistently execute Aspen Bravo’s systems.

You won’t simply inherit a team.

You’ll be responsible for building one.

This role requires someone willing to wear multiple hats, solve problems, create momentum, and lead from the front. As the Huntsville market grows, your responsibility will shift from personally creating momentum to developing leaders who can help you scale the organization.

Responsibilities

• Launch and lead Aspen Bravo’s Huntsville market.
• Recruit, interview, attract, and develop exceptional sales professionals who fit our culture.
• Build a high-performing local sales organization focused on accountability, integrity, and results.
• Train every new team member using Aspen Bravo’s proven sales systems and leadership principles.
• Lead daily meetings, sales training, role-playing, coaching sessions, ride-alongs, and accountability reviews.
• Mentor Sales Representatives and help develop future sales leaders.
• Establish clear performance expectations and hold the team accountable to company standards.
• Monitor sales activity, closing percentages, revenue, and other key performance indicators.
• Use performance data to identify weaknesses, improve execution, and increase market production.
• Help attract talented people to the organization and create a culture where high performers want to stay and grow.
• Execute company systems consistently while maintaining the highest standards for the homeowner experience.
• Develop future leaders from within the Huntsville organization.
• Work directly with executive leadership as Aspen Bravo continues its national expansion.
• Protect and strengthen the Aspen Bravo culture within the Huntsville market.

The Products You’ll Represent

We believe great salespeople should have great products to stand behind.

Aspen Bravo proudly offers ProVia® replacement windows and doors . Our team is able to confidently represent products known for exceptional craftsmanship, performance, energy efficiency, security, and industry-leading warranty protection.

Our objective isn’t to become the cheapest option in the market.

Our objective is to provide homeowners with exceptional products, professional installation, and an experience worthy of the investment they’re making in their homes.

As the Area Sales Director, you’ll be responsible for making sure your team understands the products, believes in what they’re selling, and can clearly communicate that value to homeowners.

What We’re Looking For

• Natural leadership ability.
• Entrepreneurial mindset.
• Proven ability or strong potential to recruit and develop people.
• Highly competitive with an exceptional work ethic.
• Strong communication and coaching skills.
• High level of personal accountability.
• Positive attitude with relentless determination.
• Comfortable wearing multiple hats in a fast-growing company.
• Passion for developing people.
• A team-first mentality.
• Ability to lead from the front.
• Someone who refuses to quit when things become difficult.

Previous leadership or sales experience is valuable, but we’re not hiring based solely on a résumé.

We’re looking for the right person.

Someone with the character, drive, energy, coachability, and determination to build an exceptional organization.

Compensation

100% Performance-Based Compensation

• No salary.
• No cap on earnings.
• Leadership overrides based on the revenue generated by the sales organization you recruit, develop, and lead.
• Significant income potential as the Huntsville sales organization grows.
• Additional performance incentives based on market growth, leadership development, and operational performance.
• Qualified leaders may become eligible to participate in Aspen Bravo’s Founding Leadership Participation Program , recognizing the individuals who help build the company during its national expansion.

Expected first-year income for successful Area Sales Directors is $200,000+, with exceptional leaders having the opportunity to earn substantially more as their markets and teams continue to grow.

Why Huntsville?

Huntsville represents one of Aspen Bravo’s strategic growth markets and offers the opportunity to become the founding leader responsible for establishing and growing our presence throughout the Huntsville and North Alabama region.

You’ll work directly with executive leadership, implement proven systems, recruit and develop an exceptional sales organization, and play an active role in Aspen Bravo’s continued national expansion.

Your opportunity will grow with the organization you build.

If you’re looking for a traditional management role with a guaranteed paycheck, this isn’t the opportunity for you.

If you’re driven by leadership, performance, developing people, and the opportunity to build something significant from the ground up, we’d like to meet you.

Company Description

Aspen Bravo is a rapidly growing veteran-owned and operated window and door replacement company expanding into markets across the country.

We’ve built this company differently. From the technology we use, to the systems we’ve created, to the way we invest in our people—Aspen Bravo is not your typical home improvement company. In fact, we’re leveraging tools and systems that many of the largest companies in the industry still aren’t using.

Attention to detail matters here. Accountability matters here. Growth matters here.

Whether you’re joining in sales, leadership, or operations, there are clear advancement opportunities, defined expectations, and a real path forward—so you’re never left guessing what it takes to grow.

If you’re looking for an opportunity to be part of something fast-moving, high-performance, and built with purpose, come experience the Aspen Bravo difference.

Company Description

Aspen Bravo is a rapidly growing veteran-owned and operated window and door replacement company expanding into markets across the country.\r\n\r\nWe’ve built this company differently. From the technology we use, to the systems we’ve created, to the way we invest in our people—Aspen Bravo is not your typical home improvement company. In fact, we’re leveraging tools and systems that many of the largest companies in the industry still aren’t using.\r\n\r\nAttention to detail matters here. Accountability matters here. Growth matters here.\r\n\r\nWhether you’re joining in sales, leadership, or operations, there are clear advancement opportunities, defined expectations, and a real path forward—so you’re never left guessing what it takes to grow.\r\n\r\nIf you’re looking for an opportunity to be part of something fast-moving, high-performance, and built with purpose, come experience the Aspen Bravo difference.