Brokerage Financial Planning Officer

Truist
Homewood, AL

:

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America) Please review the following : Responsible for the integration and application of financial planning tools and concepts into the overall service model of a Financial Advisor team, as well as client engagement. Provides leadership to the Financial Advisor team, contributing to the short and long-term strategic planning and overall training of the team. ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Influence and participate in the establishment of the strategic direction of the Financial Advisor team to increase revenue. Bring clear and independent advice to the overall planning process to avoid ad hoc investment products and savings.
  • Development of the household balance sheet and cash flow analysis, to include long term planning for retirement income. Asset/liability management and review is key to overall client planning.
  • Implement the use of goals-based planning tools to quantify clients' objectives by meeting with clients and identifying individualized goals. Benefits of planning at the household level include; assessing the viability of lifestyle expectations, explaining the links between assets, liabilities and lifestyle along with pre-retirement planning.
  • Proficiently utilize firm-provided software that enables the officer to create, plan and provide ongoing updates.
  • Lead and/or participate in client presentations and engagements centered on financial planning topics.
  • Independently identify opportunities to refer clients for Estate and Financial planning that works in conjunction with goal-based planning tools.
  • Work closely with the Financial Advisors and PCG Portfolio Management Officer to help the team devise the appropriate asset allocation based on clients' goals, cash flow, etc.
  • Work closely with Product Managers to gain proficiency in focused areas of planning including social security, college planning, etc. Create client-facing materials addressing topics of interest.
  • Update client profiles and plans frequently and conduct annual reviews with the Financial Advisor.
  • Identify opportunities to attract more assets and offer additional Truist Bank products and services to the relationship as appropriate.

Qualifications Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's degree or equivalent education and related training.
  • Must have a proven track record in relationship management and client service.
  • Financial Industry Regulatory Authority (FINRA) Series 7, 66 (or 63/65) and insurance licenses.
  • Certified Financial Planner Designation (CFP)
  • Strong writing and presentation skills.
  • Ability to effectively present information to top management, public groups, and/or boards of directors
  • Demonstrated proficiency in basic computer applications such as Microsoft Office products

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify

Posted 2026-07-23

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