Digital Marketing Manager
- Oversee day-to-day execution of digital marketing campaigns across paid search, paid social, and programmatic platforms, ensuring accurate setup and delivery, reporting to the Sr. Manager, Digital Marketing
- Monitor campaign performance and provide regular updates, highlighting key trends and areas for improvement
- Collaborate with the sales team to gather feedback on lead quality and share insights with channel owners to inform ongoing campaign improvements
- Collaborate with the Operations team to develop dashboards and reporting frameworks that performance team members
- Partner with external agencies and 3rd party publisher partners to coordinate campaign planning, creative development, and performance optimization across digital channels
- Conduct A/B and multivariate testing on ad creatives, landing pages, email campaigns, and CTAs to increase conversion rates.
- Lead the end-to-end ad production process—from brief creation and asset development to launch and post-campaign performance analysis
- Lead the end-to-end hand off process with agencies and 3rd party vendors
- Support process improvements to enhance campaign efficiency, collaboration, and reporting consistency
- 4+ years of B2B SaaS marketing experience, with focus on digital campaigns, demand generation, and pipeline growth.
- Hands-on experience with main marketing and analytics tools including Marketo, Salesforce, PowerBI, Demandbase, LinkedIn Ads, and SEM platforms.
- Translate data into actionable insights and performance improvements.
- A collaborative mindset and ability to work cross-functionally with sales, content, and external partners.
- Comfort operating in a metrics-driven environment with a test-and-learn approach to marketing
- A/B testing skills in interpreting performance data and acting on it
- Excellent project management, communication, and copywriting skills
- Collaborative, with an eye for scalable process improvement
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent working experience
- Extra days off to prioritize your well-being
- 401(k) Retirement Savings Plan with a 3% company match
- Maternity and Parental Leave
- Mental health support for you and your family through the Modern Health app
- Full health benefits package for you and your family
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