K-12 Specialist (Food Broker)

K-12 Specialist (Food Broker)

Affinity Group is seeking a K-12 Specialist to make their mark in our Alabama market. This position will report to the Director of K-12 Sales.

Who we're looking for:

As a K-12 Specialist, you will drive sales development within an assigned market, focusing on prospecting, lead generation, managing the sales pipeline, and influencing decision-makers to enhance K-12 nutrition programs. Success in this role requires a track record of achievement in business development, consultative selling, and account relationship management. You'll leverage your expertise in building strong relationships and confidently closing deals, ensuring impactful outcomes for both clients and the organization.


Who We Are:

Affinity Group is one of the fastest-growing food sales and marketing agencies, with a national presence throughout North America. We represent some of the most recognizable and well-regarded food brands in the industry, and bring decades of expertise and a consultative system that is tailored for a localized approach. Supported by the corporate sales support team, you’ll be part of a team that drives brand awareness and increases market demand for our clients.

Perks & Benefits:

• Health, vision, and dental insurance
• Life insurance and disability benefits
• 401(k) retirement plan
• Paid time off and company holidays
• Employee discounts ( National Purchasing Partners )
• Competitive pay + bonus potential

What You’ll Do:

• Develop and implement strategic trimester plans to drive engagement and growth for assigned clients, with a focus on operator success.
• Effectively communicate product features and benefits to influence menu placements, child nutrition programs, and other federally funded initiatives.
• Plan, coordinate, and execute impactful events—including food shows and seminars—to showcase the value proposition of client offerings.
• Manage bid processes by coding, scrubbing, and monitoring bids to uncover new opportunities and track sales progress across allocations and commercial business.
• Generate leads and drive growth through strategic sales presentations and collaborative market partnerships.
• Build and nurture relationships with key stakeholders through consistent communication, including virtual presentations, calls, and emails, to maximize sales and increase shipments.
• Deliver tailored, consultative sales presentations to K-12 foodservice directors, school boards, charter organizations, foodservice teams, and advocacy groups.
• Independently manage the full sales cycle, leveraging CRM tools to ensure data accuracy and streamline workflows.
• Apply critical thinking and consultative selling techniques to guide prospects toward informed, value-driven purchasing decisions.

What to expect:

• Work Schedule: Monday through Friday, with occasional weekend events as needed.
• Hybrid Work Environment: In-office presence is expected 2–3 times per week.
• During the food trade show season, the position requires the ability to stand for extended periods, with the ability to safely lift case goods (up to 50 lbs.)
• Travel (Driving): Position requires daily motor vehicle travel to assigned locations. The candidate must possess an active Driver’s License and a clean driving record.

Qualifications:

• 3-5 years of experience in foodservice brokerage or distribution sales
• Background in K-12 education, contract management, or foodservice is highly valued; culinary or operations experience is a plus
• Exceptional time management skills with the ability to prioritize competing demands effectively
• Self-motivated with a strong drive to achieve results
• Excellent communication and active listening skills, with the ability to build trust and foster relationships with all stakeholders
• High emotional intelligence and proven success in developing strong partnerships
• Valid driver’s license, reliable transportation, and flexibility for daily travel; some overnight stays required for industry events
• Proficiency with Microsoft Office Suite and Sales Management Systems

Preferred, but not required:

• Associate or bachelor's degree

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.