Software Product Marketing Manager

Job Description

Job Description

Who Are We?

At Parry Labs we believe the modern combat advantage relies on the speed and scale of open systems. We’re redefining the edge of the increasingly ever-changing battlespace by delivering game changing capabilities to our warfighters through digital engineering, software, and hardware solutions that are essential to our core of being a Digital Systems Integrator.

Born digital and agile, Parry Labs is building a winning team to be the premier provider for Next Generation Mission Systems Integration across air, land, sea, space and cyber.

Are you ready to be an instrumental part of experts in the industry? Join us in the innovation of integration at Parry and apply to help develop the technologies of tomorrow while reaching new heights in your career today.

About the Job

As a Product Marketing Manager at Parry Labs, you will play a critical role in shaping the go-to-market strategies and executing key initiatives for our aerospace and defense digital solutions. Focused on both business-to-business (B2B) and business-to-government (B2G) engagements, you will be responsible for defining customer segments, positioning, and messaging while supporting the sales teams in driving success across Air & Space, Ground, Maritime, and Command & Control (C2) Profit and Loss (P&L) engagements. Your work will directly impact our ability to engage with customers, drive sales, and build the company’s digital presence in the aerospace and defense industry.

Duties and Responsibilities

• Create and implement a robust go-to-market strategy for both B2B and B2G segments, ensuring alignment with the company's digital initiatives.
• Design customer identification and qualification processes for effective targeting in both B2B and B2G contexts.
• Define and implement pricing strategies, ensuring competitive positioning and value-driven pricing.
• Conduct in-depth market research to understand key trends, customer needs, competitive landscape, and growth opportunities in aerospace & defense digital technologies.
• Develop comprehensive Market Research Documents for each domain within our focus areas, ensuring insights are translated into actionable business strategies.
• Craft clear, compelling messaging tailored to different customer segments (Air & Space, Ground, Maritime, and C2) to ensure strong positioning in the market.
• Produce high-quality marketing content including presentations, white papers, case studies, and digital collateral that communicate the value of our solutions.
• Collaborate with internal teams to ensure marketing content aligns with customer needs and product offerings.
• Support pre-sales teams in the Air & Space and Ground, Maritime, and C2 domains to develop effective sales presentations and collateral.
• Assist in managing key customer accounts and P&L engagements to ensure the success of digital solutions in the market.
• Other duties as assigned.

Required Qualifications

• MBA preferred or equivalent business and technical experience.
• Proven experience in a product marketing role within the aerospace and defense industry, ideally with a focus on enterprise software solutions.
• Experience with embedded software, containerization, container orchestration, and government reference architectures is highly desirable.
• Strong understanding of business-to-business (B2B) and business-to-government (B2G) marketing strategies, with a solid grasp of customer engagement and pricing strategies.
• Demonstrated ability to conduct strategic market research and translate findings into actionable go-to-market plans.
• Understanding of enterprise software solutions, particularly within the aerospace and defense sectors, and experience with digital transformation initiatives.
• Familiarity with the latest technologies in embedded software, containers, container orchestration, and government reference architectures.
• A proactive, solution-oriented approach to challenges and opportunities in the market.

Why Join Parry Labs?

At Parry Labs, we foster a culture of curiosity and collaboration. Employees are given the autonomy to leverage their skills in creating state-of-the-art tech solutions that aid in the protection of the American Warfighter. We encourage new and bold ideas that push the status quo. It is this entrepreneurial spirit that drives us.

Parry Labs will support you with workplace flexibility, a commitment to the health and well-being of you and your family and provide opportunities to work with a purpose. We are committed to supporting your success in both your professional and personal lives with benefits such as education assistance and unlimited paid time off, just to name a few.

No One Has Time for Long Job Applications!

We completely understand, that is why we have made the application process easy. We promise. This will be simple.

Accessibility/Accommodation:

If because of a medical condition or disability you need a reasonable accommodation for any part of the employment process, please send an e-mail to [email protected] or call (256) 682-7145 to let us know the nature of your request and contact information.