Marketing Coordinator- Content & Social

Job Description

Job Description

ABOUT THE BJCC

For over 50 years, the Birmingham-Jefferson Convention Complex (BJCC) has served as a premier entertainment destination attracting a broad array of events across a diverse collection of venues. Centrally located in the heart of Birmingham, Alabama’s Uptown Entertainment District, the BJCC campus includes Legacy Arena at the BJCC, Protective Stadium, BJCC Concert Hall, over 220,000 square feet of meeting & exhibition space, and City Walk BHAM, a 31-acre public outdoor space with a dog park, pickleball courts, skate park and much more. For more information visit

Summary/Objective The Marketing Coordinator, Content & Social will support the BJCC’s Sales and Marketing department with a primary focus on digital content creation, social media strategy, and real-time event coverage. This role is responsible for capturing and producing engaging content that reflects the energy of live events and enhances the BJCC’s brand across digital platforms. The position will contribute to broader marketing initiatives including promotions, website updates, and brand voice, with an emphasis on driving audience engagement and ticket sales through compelling, timely content. We are seeking a self-motivated, adaptable individual with strong communication skills, a passion for live entertainment, and the ability to thrive in a fast-paced, event-driven environment.

Essential Duties/Responsibilities

Demonstrates understanding and full performance ability in each of the following:

• Support the Sr. Director of Sales & Marketing and Marketing Managers in the execution of a wide range of marketing initiatives and projects.
• Contribute to ticket sales strategy through participation in weekly planning meetings, including promotions and grassroots efforts to drive revenue.
• Assist in the development and execution of marketing assets and campaigns across digital and physical platforms, including content, collateral, and signage.
• Participate in event-day marketing efforts, including content capture and storytelling that highlights the guest experience and supports social media channels to drive audience interaction.
• Create and manage digital content for website and social platforms, including copywriting and visual asset coordination.
• Monitor industry trends and competitive activity to identify opportunities and best practices for application at the BJCC.
• Conduct research related to the entertainment industry, marketing strategies, and audience engagement.
• Maintain organization of marketing materials and assets across shared systems and platforms.
• Build a strong understanding of the live entertainment, sports, and venue marketing landscape.
• Contribute creative ideas and innovative thinking to enhance the BJCC brand and overall guest experience.
• Collaborate across the team to ensure coverage and continuity of responsibilities as needed.
• Assist with tracking, analyzing, and reporting social media and digital content performance, including engagement, reach, and conversion metrics, and provide recommendations to improve effectiveness and ticket sales.
• Provide cross-functional support within the Creative Marketing Coordinator function, including assisting with the development, production, and execution of marketing assets to ensure continuity of creative deliverables and brand consistency during peak periods, events, or as business needs require.
• Perform other duties as assigned.

Competencies

Accountability, Interpersonal Skills, Customer Service, Communication, Active Listening, Conflict Management, Project Management, Technical Skills, Innovation, Attention to Detail, Training and Development.

Work Environment

This environment is fast paced and moderately demanding. This position may have a moderate to extensive stress level associated with dealing with crowds of public visitors. Work is typically performed indoors, in a temperature-controlled office setting, although at time work may be performed outdoors exposed to the elements (heat, rain, etc.).

Physical Demands

Duties require extended periods of sitting. Moderate amount of physical effort such as walking, standing, and climbing. Limited amount of bending, stooping, squatting, and kneeling. Ability to lift up to 30lbs with or without assistance, while maintaining good balance. Must be flexible enough to reach above shoulder level and be able to push and pull for brief periods of time. Visual acuity, speech recognition, and speech clarity.

Position Type/Expected Hours of Work
This is a full-time position, typically Monday through Friday during regular business hours. Due to the event-driven nature of the facility, this role requires frequent evening and weekend availability to support live event coverage and real-time content needs. Work schedules will be flexible and may vary based on the event calendar.

Required Education and Experience

• Minimum of two (2) years of experience in Marketing or Public Relations in the entertainment industry, related field or equivalent combination of education/internship and experience required.
• Bachelor’s Degree from an accredited college or university in Marketing, Public Relations, Graphic Design, or related field or similar experience.
• Valid State of Alabama Driver License.

Additional Eligibility Qualifications

• Ability to quickly adapt, be flexible and learn quickly.
• Capable of working independently without continuous supervision.
• Position has a wide degree of creativity and latitude is expected with a results-oriented objective.
• Ability to build effective working relationships, both internally and externally, by representing BJCC in a professional manner in all endeavors.
• Strong understanding of design principles, including typography, layout, color theory, and visual hierarchy, with the ability to translate concepts into polished, production-ready assets.
• Demonstrated ability to maintain and apply brand standards consistently across all creative outputs.
• Must demonstrate fluency across social media platforms.
• Experience with capturing and editing photos and reels/video for social media.
• Strong eye for detail with an understanding of basic design principles.
• Strong writing and editing skills.
• Ability to provide creative visual solutions.
• Excellent oral communication, written communication, fluency in English, active listening.
• Ability to demonstrate critical thinking, time management, multi-task and deductive reasoning skills.
• Must be extremely organized and detail oriented.
• Knowledge of Adobe Creative Suite is preferred, including InDesign, Illustrator and Photoshop.
• Familiarity with SproutSocial / HootSuite, Canva, CapCut, and/or Wordpress a plus.
• Proficiency in Microsoft Office suite (Outlook, PowerPoint, Word, Excel, and Teams) and other software programs.